Hotel web marketing in a nutshell: Lesson 1

- Tourism 4.0 and the 4th “industrial revolution”: how to survive
- Strategic and operational marketing: differences
- Pills of “strategic marketing”: the importance of identifying your U.S.P. (unique selling proposition)
- Pills of “operational marketing”: the power of web marketing in the tourism industry - Web & Digital Marketing in the world of tourism: an overview
- Hotel onl-ine presence in 6 points:
1) Hotel website: 5 mistakes to avoid; hints on SEO and SEM (pay per click)
2) Google my business: tips about a good management of your free listing (geolocation, photos, video, info, services, reviews); hints of google analytics
3) Metasearches (Trivago, kayak, momondo, hotelsCombined): how to require the ownership of your profile (the free listing) and some tips about how obtain the maximum profile optimization % (thanks to pictures and descriptions)
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