Filters

Search Programme

Why does Michelin – a tire manufacturer – rate restaurants?
A single Michelin star can take a restaurant from a riverside favorite to a must visit, but getting one takes a lot of work. CNBC's Timothyna Duncan finds out more on what it takes to get the coveted prize.
Nouri, headed by Chef Ivan Brehm, has one Michelin star and is #39 on the Asia's 50 Best Restaurants list. We spent a whole day inside Nouri's busy kitchen so that you can have a taste of what it's like to work in one of Singapore's best restaurants
In our A Day in the Life series, we take a peek into the daily lives of the most interesting people in the food world. For this episode, Zagat and The Huffington Post shadowed Royal Caribbean Cruise Line's executive chef Gary Thomas as he set sail on the Explorer of the Seas. Check out the video to see why his staff calls him "The General."
Tennesse Williams summed it up a bit more succinctly but without the poetic profundity - He simply said ""we are prisoners in our own skins .

Gibran is trying to express something sublime ...difficult if not impossible to decribe the sublime - in fact I was put firmly in my place once by a professor who explained that something "sublime" is beyond explanation - bit like God really - you may know it or feel it but not describe it .... and as the Bhudists would have it ..don't bother trying ... Here you sure can feel it!...
Read by Shane Morris
-
Kahlil Gibran was the key figure in a Romantic movement that transformed Arabic literature in the first half of the twentieth century.
-
Full Poem:

Defeat, my Defeat, my solitude and my aloofness;
You are dearer to me than a thousand triumphs,
And sweeter to my heart than all world-glory.

Defeat, my Defeat, my self-knowledge and my defiance,
Through you I know that I am yet young and swift of foot
And not to be trapped by withering laurels.
And in you I have found aloneness
And the joy of being shunned and scorned.

Defeat, my Defeat, my shining sword and shield,
In your eyes I have read
That to be enthroned is to be enslaved,
And to be understood is to be leveled down,
And to be grasped is but to reach one’s fullness
And like a ripe fruit to fall and be consumed.

Defeat, my Defeat, my bold companion,
You shall hear my songs and my cries and my silences,
And none but you shall speak to me of the beating of wings,
And urging of seas,
And of mountains that burn in the night,
And you alone shall climb my steep and rocky soul.

Defeat, my Defeat, my deathless courage,
You and I shall laugh together with the storm,
And together we shall dig graves for all that die in us,
And we shall stand in the sun with a will,
And we shall be dangerous.
Charlie Chaplin's inspirational final speech in "The Great Dictator"

One of the most inspirational speeches in recorded history was given by a comedian by the name of Charlie Chaplin in the movie "The Great Dictator". If you like what you see please share the video any way you can and pass the message on, thanks! (Translations below)
Charles Bukowski was a prolific underground writer who spoke his truth — his whole truth — even when it was overtly opinionated, and especially when it would offend the sensibilities of his time. Written in 1993, his poem “The Laughing Heart” is a testament to the clarity that he found at the end of his life.
Max Ehrmann was an American attorney and poet who often wrote on spiritual themes. During his life, he contributed great thoughts to our literary lexicons, blending the magic of words and wisdom with his worthy observations.
Desiderata, which means “things that are desired,” was written by Max Ehrmann “because it counsels those virtues I felt most in need of.”
The Story Of The Frog - You Give Up You Die
A story about friendship, loss, and never giving up
by Dare to do. Motivation

Listen to your heart...be happy...don't give up and always believe!
"You Want First Place Come Play With Me, You Want Second Place Go Somewhere Else." KOBE BRYANT. The Mindset Of A Winner.
Jack Ma's Advice For Young People
Jack Ma talks about the advice he would give to young people as they embarked on their path for their future career.
Learn how to get anything you want using the 6 weapons of influence in Robert Cialdini's book - Influence: The Psychology of Persuasion.
Napoleon Hill - 10 Rules of Self Discipline
Former FBI agent and body language expert Joe Navarro breaks down the various ways we communicate non-verbally. What does it mean when we fold our arms? Why do we interlace our fingers? Can a poker player actually hide their body language?
There are a number of myths about detecting deception. Fidgeting, looking away, touching your mouth, all of these things are commonly thought to be practices that indicate deception. Jim Clemente, former Supervisory Special Agent for the FBI, explains why that isn't always the case and how people like him can decipher what these indicators really mean.

Clemente is a retired FBI criminal profiler, and co-host of "Real Crime Profile," a true crime podcast distributed by Wondery.
The 33 Strategies of War by Robert Greene summarized as succinctly as possible in this 24-min animation by yours truly, illacertus. I received an e-mail reply from Robert Greene after waiting an approximate three months since I sent my initial fan mail linking to these summaries, in which he says Thank You.

"The art of war is to win without bloodshed or the use of force. (Otherwise) the minimum necessary use of violence."

Part I) Self-Directed Warfare
1) Declare War on Your Enemies
2) Do Not Fight the Last War
3) Do Not Lose Your Presence of Mind
4) Create a Sense of Urgency & Desperation

Part II) Organizational (Team) Warfare
5) Avoid The Snare of Groupthink
6) Segment Your Forces
7) Transform Your War into a Crusade

Part III) Defensive Warfare
8) Pick Your Battles
9) Turn the Tables
10) Create a Threatening Presence
11) Trade Space for Time

Part IV) Offensive Warfare
12) Lose The Battles But Win The War
13) Know Your Enemy
14) Overwhelm Resistance With Speed and Suddenness
15) Control the Dynamic
16) Hit Them Where it Hurts
17) Defeat Them in Detail
18) Expose and Attack Your Enemy's Soft Flank
19) Envelop The Enemy
20) Maneuver Them Into Weakness
21) Negotiate While Advancing
22) Know How To End Things

Part V) Unconventional (Dirty) War
23) Weave a Seamless Blend of Fact and Fiction
24) Take The Line of Least Expectation
25) Occupy the Moral High Ground
26) Deny Them Targets
27) Seem to Work for the Interests of Others
28) Give Your Rivals Enough Rope To Hang Themselves
29) Take Small Bites
30) Penetrate Their Minds
31) Destroy From Within
32) Dominate While Seeming to Submit
33) The Chain Reaction Strategy
The Art of War is the most influential treatise on war ever written, consisting of 13 chapters each of which is devoted to one aspect of warfare, it has shaped the way in which conflicts have been fought for thousands of years from the Japanese samurai to the Napoleonic war. Not only has the book influenced military commanders and generals all over the world, it has had resounding effects on politics, sports and business to this day.

In this video, we give key examples of Sun Tzu's most influential philosophies and strategies. These range from the Vietnam War to the coasts of Normandy in 1944.
What you will learn:
• checking in a guest
• politely expressing confusion
• apologizing for booking errors
• compensating the guest
• explaining hotel services and amenities
• initiating small talk
• giving directions
Don't know how to book a hotel room by telephone? What to say to the receptionist or the travel agent?
This video will introduce you to the Parkinson's Law.
The law states this: "Work expands so as to fill the time available for its completion."

Essentially the more time you have to complete something, the longer it will take you to finish it.
And the less time you have to complete your goal, the more likely it is that you'll complete it in proposed time.
But if a goal or a task does not have a specific deadline set, it will most likely never get done.

In this video you'll learn how to use the Parkinson's Law to your advantage and manage your time more effectively thanks to it.
Jason Yang, butcher at Fleishers Craft Butchery, breaks down half a cow into all the cuts you would see at your local butcher shop. There are four sections Yang moves through:

1. ROUND: bottom round roast beef, eye round roast beef, sirloin tip steak, london broil steak, shank (osso buco)
2. LOIN: sirloin steak, tenderloin steak, flank steak, filet mignon, New York strip steak
3. RIB: skirt steak, ribeye steak
4. CHUCK: brisket, ranch steak, denver steak, chuck steak or roast, flat iron steak
You can talk to anyone, and I am going to tell you how! In this video, I am going to teach you a few conversation tricks and nonverbal tips that use both your communication and people skills to lead to amazing conversation and memorable first impressions.
Become a leader by modeling yourself after the best.

We describe leaders as people who carry themselves differently and possess a magnetic charisma. Leaders are the alphas: they are instantly memorable, hold authority and seem to be ahead of the game. In this video, I will you share with you how leaders use their body language and nonverbal communication to appear more powerful, trustworthy and successful.
In this video, we walk you through the Steps of Service that every waiter should follow to ensure that your guests have consistently excellent experiences at your restaurant. From greeting a new table to dropping off the check, we explain in depth what habits and skills servers need to cultivate to take the fullest advantage of every step in the service process.

Restaurant Wings provides straightforward and engaging training to empower team members, streamline guest service, lift team morale and turn any employee into a seasoned service professional. Once we take them under our wing, you’ll see the difference. We are an invaluable resource for owners of restaurants and small restaurant chains, allowing you to compete with large national chains who use their own in-house training programs.
Does the salad fork go on the right or left? And what is a charger? Learn the terminology and techniques to set a traditional dinner table with proper placement of flatware, plates and glasses. From the Hospitality & Tourism Management curriculum by Paxton/Patterson College & Career Ready Labs.
This is a DIY Napkin folding tutorial for all. There are 6 easy ways to fold napkins and show off your awesome hosting skills. This is also suitable for any other events such as a DIY wedding, dinner parties, or really any time you want your table to look oh so fancy and BEAUTIFUL !
When working in a restaurant, it’s important to learn proper table clearing etiquette. When exercised with confidence, it shows guests that you are a dedicated professional and it ensures you don't intrude on their dining experience.

Because clearing tables is something you’ll have to do regularly as a server, it’s important to learn how to do it without fumbling.
Handling with wine and its serving are a very important issue in the wine culture. Every waiter should know how to serve wine.This means to act according to the certain rules which are the result of tradition and implies any wine selection and presentation of bottle of wine. Procedure includes setting the right temperature of wine, opening the bottle and pouring the wine into the appropriate glasses.
This video will briefly show you the requirements and standards required when taking a booking over the phone.
This video will give a brief explanation about the techniques used to take orders in a restaurant.
This video will give you a brief explanation about the techniques used during silver service dining.
This video will give you a brief explanation and overview about Plated Service Procedures
This video will give you a brief explanation about the techniques used to open and serve champagne.
This video will give you a brief explanation about the techniques used to greet and seat guests.
This video will give you a brief explanation about the techniques used during formal service.
This video will give you a brief explanation about the techniques used during filleting.
This video will give you a brief overview about the techniques used to polish wine glasses.
This video will give you a brief explanation about the techniques used to present the bill and take payments.
This video will give you a brief explanation about the techniques used to clear tables.
A useful skill to have is to know how to tie a butcher's knot. As I show you more complex butchery techniques and preparation, you will need to use a butcher's knot to tie meat together to ensure even cooking.
What is the perfect steak? Well to be honest it is all down to personal preference.
However, the way you cook it can change everything. A perfectly tender steak can be transformed into something that resembles shoe leather, all dried out and chewy in minutes.
In this Tutorial I am going to show you various ways you can sharpen your knives. First with the Electric Sharpener, secondly with the Combination Stone, and finally how to keep your knife sharp and maintain a perfect edge.
Please bear in mind that electric sharpeners, although effective and quick to use, do grind your knives away quite quickly.
Lastly once you have beautifully sharp knives, do not put them in the dishwasher, as the coarse washing abrasion blunts them. After use, get into the habit of rinsing and drying your knife and placing it in a safe place. Although it's common sense, never leave your knives in a bowl of washing up water, where they may go unnoticed, you or someone else may go to into the bowl to grab something to wash and could catch the blade, and your knives will now be razor sharp.
5 Ways how to improve your Communication Skills - Tutorial Video
Communication is critical to success in business and in life. Concerned about an upcoming interview? Anxious about speaking up during a meeting? Learn and practice techniques that will help you speak spontaneously with greater confidence and clarity. Matt Abrahams is a lecturer of strategic communication at Stanford GSB and the host of "Think Fast, Talk Smart: The Podcast," a show with more tips and best practices on becoming a more engaging speaker.
Body language, both the speaker's and the audience's, is a powerful form of communication that is difficult to master, especially if the speaker is nervous. This video will teach you how to use your body language effectively, read the audience's body language and what to do when they look bored or disconnected. Use these tools to enhance your nonverbal communication abilities and better connect with your audiences.
Presented by Stanford graduate students Matt Levy, Colin Bailie, Jeong Joon Ha, and Jennifer Rosenfeld. Created as an exemplary final project in Lecturer JD Schramm's Strategic Communication course.
Mr Connor Neil has been teaching Persuasive Communications on MBA courses at IESE Business School for 10 years. This is part of a collection of short lessons compiled from my courses and shared for use both as a support to my classes, and a way of sharing this valuable knowledge to a wider audience via these awesome digital tools.
In this video you'll get the public speaking training to hook an audience n 30 seconds. The public speaking skills to tell stories that have people hanging on every word. And the techniques to nail a finale that moves people to action.
For many men, Don Draper is the epitome of confidence. What most people don’t realize is that confidence actually comes in two flavors. There is the external confidence that you project, which can make closing deals, making friends or seducing happen more naturally. There is also the internal confidence you feel which is how comfortable you are in any given situation.

In this video, we’re going to analyze what Don can teach us about both levels of confidence, and how mastering each level can take you from being nervous to completely confident in any situation.
The first impressions that you make often hinge on the smallest of things. It can be a gesticulation or a choice of words. Your first impressions snap into place in just seven seconds. These judgments are influenced by a number of factors. Choosing the right things to say and do will affect your relationship with the person you are meeting with in a big way.

In this video, I want to share 5 phrases I hear all the time that can destroy your charisma. I will also give you some things that you can say instead, so that you can continue to make amazing first impressions, and become your most confident, charismatic self in the moments that matter the most!
Hugh Jackman is one of the most charming people in Hollywood. The best part about his style of charisma is that once you get it down, it’s effortless. Specifically, Hugh has 6 habits that make him charming to almost anyone he meets. After you learn a few of these habits, you can go into any conversation with confidence, knowing you’ll find it’s easy to make people smile, laugh, and love being around you.
Very few people can control a conversation better than a comedian. They have arsenals of jokes that put rude people in their place and redirect the flow of conversation. Even when there isn’t a conflict, when a joke lands and everybody laughs - there is a period of space where you can redirect the conversation wherever you like.

In this video we are going to look at 3 specific types of jokes that Russell Brand uses to masterfully control a confrontation on MSNBC. We’re also going to see how you can use these same jokes to confidently steer conversation in your own life.
CNBC got an inside look at United Airlines Flight Training Center in Denver. At nearly half a million square feet, this facility is one of the largest airline training hubs in the world. All of United's 12,000 pilots come through here for initial training and return every 9 months to stay up to date on flight procedures and safety protocols.

The campus has 31 simulators, each costing $15 million to $20 million. And United plans to have a total of 40 in the next 12 to 18 months. Pilots must complete training in the simulators before flying in real planes.

United Airlines operated more than 5,300 flights on the Sunday after Thanksgiving alone.
Angelo talks about his work and compensation as a commercial airline pilot and other opportunities in the field. This video is part of a new series on Khan Academy covering the responsibilities, requirements, and financial aspects of careers.
Discover what it takes to become an airline pilot at Envoy Air and learn the training path these pilots took to achieve their professional goals.
As a student pilot or flight instructor, there's a lot you don't learn about becoming an airline pilot until you're doing the job EVERY DAY! While I love my job, there are a few pros and cons you should be prepared for. Here are the top 10 things I wish I'd known, or had better preparation for, before becoming an airline pilot.

The videos I produce are the first example of an airline approved, comprehensive view of becoming an airline pilot. Each video is about a specific topic, something I wish I'd learned before I started flying as a professional pilot. What do you want to learn? Leave me a comment below!
At Bolney Wine Estate in England, they specialize in red wine, but also produce white and sparkling wine. The sparkling wines go through a slightly different process again. They are fermented in the bottle, each bottle must be spun occasionally to consolidate the sediment that forms. This sediment can then be removed by a process called disgorging.
Introduction To Winemaking by GuildSomm
Want to make wine the old fashioned way? Here's how.
Traditional Italian Wine Making - One Ingredient
I made the red wine for you, in the end it was easier than I thought.
Crafting premium wines is Mike Naggiar's passion. Follow him as he narrates the winemaking process at Naggiar Vineyards. From night harvest in September to bottling in February, you will learn why Naggiar Vineyards is not only a grower of premium grapes, they hand craft wines in small lots from their best fruit. The result is a collection of estate wines that have amazing color, aromas and taste that are both exciting and delicious.
Expert sommelier and wine educator Marnie Old guides you through four premium varieties of red wine: Pinot Noir, Merlot, Cabernet Sauvignon, and Shiraz or Syrah. Learn the difference between each variety, as well as how to choose the best bottle of red for your tastes.
Expert sommelier and wine educator Marnie Old guides you through four premium varieties of white wine: Riesling, Sauvignon Blanc, Chardonnay, and Pinot Grigio or Pinot Gris. Learn the difference between each variety, as well as how to choose the best bottle of white for your tastes.
Expert sommelier and wine educator Marnie Old demonstrates how to evaluate wine using four senses--sight, smell, taste, and texture. Learn how to detect dryness vs. sweetness, fruit flavors vs. oak flavors, and qualities like acidity and body.
Expert sommelier and wine educator Marnie Old explains how to shop for wine by using alcohol content to judge a wine's body. All you need to do to choose the perfect style of wine is read the label!
Expert sommelier and wine educator Marnie Old explains how to order wine in a restaurant. Learn tricks like how to choose an apertif, when to drink a sparkling wine, and when to choose a light wine vs. a heavy one. Marnie also demonstrates how to read a wine list by understanding style, region, and price.
Follow along with noted wine author Marnie Old, as she explains how to host a tasting event using the new ‘Discover Your Wine Style’ format. In these bite-sized videos, Marnie will show why presenting Boisset Collection wines in this sensory format is so effective, what talking points to hit on the five style categories and how to set up for your tasting. She’ll even provide a demonstration of how she would incorporate the ‘Discover Your Wine Style’ content into her own presentation, and give some tips on how to end the event on a high note.
Whiskey for beginners we review in this episode include Monkey Shoulder, Highland Park 12, Glenfiddich 12, Jameson, Bulleit Rye, Elijah Craig Small Batch, Buffalo Trace, Macallan 12, Four Roses Single Barrel, Caol Ila 12 and Hibiki Harmony.
Whisky and Whiskey (it depends on where it’s from) have been an important part of cultures around the world from time immemorial. Whiskey is a part of the very fabric of Western society, and in most places, is as common and accessible as beer.

Like Jazz and wine, snobs have predictably hijacked whiskey appreciation, spoiling our natural, common connection with it and creating a false dichotomy of “good whiskey” and “bad whiskey.”

It’s time to break through the emotional bias with facts and science. That’s what this school is about.
This coffee has so many names; Dalgona Coffee, frothy coffee, whipped Coffee, cloud Coffee, magic coffee and more. No matter how you call it, this cold coffee is AMAZING! This coffee has been viral in Korea during quarantine time, then it got viral on TikTok and now it is very trendy all over the internet.
Dalgona Coffee is a cold latte drink that comes with a velvety smooth and sweet coffee foam on top. The combination of cold milk and the bittersweet coffee is absolutely delicious. Dalgona coffee is inspired by the South Korean dalgona candy, a toffee sponge that resembles the creamy dollop that tops the ice coffee.
So if you want to learn how to make dalgona coffee, follow this easy recipe (only 4 ingredients).
Today my sister and I made Dalgona Coffee at home. We were so bored because of the Community Quarantine. We pray for all the people specially the unprivileged ones in this trying times. We pray that all of this comes to an end soon and we pray that everyone is well and healthy. Take care everyone!
How to make a Cold Coffee at home, Iced Nescafe. In this video we will show you how to make a perfect iced Nescafe at home. Please Like, Share and SUBSCRIBE our channel for more videos!
USA
I'm just going to apologize now for all the audio issues. I hope this is helpful to someone, even just a little bit. Also, stay for the end.
This video gives an idea about the basics of Coffee
Did you drink a cup of coffee today?
Let’s learn about the coffee culture that fascinated people and spread all over the world!
In this episode of Kitchen Essentials we visit wine expert and author Victoria James at Cote in NYC, where she is the Beverage Director and Sommelier. She showed us her essential Sommelier tools, which include her tastevin, her favorite decanters, and a selection of the perfect glassware to enjoy all types of wines. Watch to learn all about Victoria's essential tools, and why she uses them every day.
Everyone knows wine and cheese go together. But there are a few rules you can follow to make your wine and cheese pairing experience even better. Patrick Cappiello, the award-winning wine director at Rebelle in New York City, is here to help. In this week’s episode of Tasting Notes, he shows us how to choose the best wine to complement the five cheeses you’ll find on a basic cheese board: goat cheese with sauvignon blanc, cheddar cheese with sparkling wine or cider, firm cheese with nutty, oxidized white wine (or a dry wine from sherry), soft washed-rind cheese with a fuller-bodied white wine or a lighter-bodied red wine like pinot noir, and blue cheese with a sweet, full-bodied wine like a port.
The History of Wine in brief
The History of Port Wine in brief
This episode, we delve a little deeper into growing grapes for wine and the origin of the grape vine. Stay with us as we understand what can affect grape growth, such as the weather, and what can affect grape flavour, such as the soil the vine is grown in.

Our presenters meet with several wine makers and vineyard managers in Champagne, Bordeaux and Burgundy to discuss these effects on their grapes and wine.
Even if you know some of the basics, picking the right bottle at the store is a daunting task. What is the actual difference between older and newer wines? If you like a wine from one region, will others from the same region taste the same? Does the alcohol percentage tell you anything besides how drunk you’ll get? You might not be able to judge a book by its cover, but you can learn a lot about a wine by deciphering its label. To sort through it all, we spoke with Cedric Nicaise, Wine Director at Eleven Madison Park.
Patrick Cappiello, the award-winning wine director at Rebelle in New York City, shows us how to properly open a bottle of wine. All you need is a waiter’s corkscrew.
In this episode of Wine Oh TV, Master Sommelier Catherine Fallis, reveals three wine grapes you must know and shares three wines under $30 dollars with Monique Soltani.
Pairing wine and cheese can seem very difficult.
All you need to do is follow a few simple principles and things become very easy.
In this short guide, we show you the rules of cheese and wine matching.
The most important rule always surprises!
Beer isn’t the only gift that this biological process gives us. Connecting word-of-mouth stories from Europe, the Middle East and Asia, we’ll share some fun and freaky stories about how fermentation’s advantages were discovered for the purposes of making Alcohol, Cheese, Salami, and more!
How to Instantly Communicate Genuine Hospitality Over the Phone
First impressions are critical, and they happen fast. You would be surprised how much you have already communicated to your restaurant's guests before you even say a word. Are you aware of what you have actually been telling your guests through your first impressions?

In this video, you will learn four practical ways to shape how your guests perceive you, that can be put into practice today. A positive first impression will help you create happier guests and make your job a lot more fun and rewarding.
For years restaurants have had to deal with a very tight labor market. Since the coronavirus outbreak, the labor situation has changed. In most markets now, there are many more people actively looking for work.

So now the recruiting and hiring challenge to some degree has shifted from “finding and attracting virtually anyone looking for a job” to being much more selective and focused on attracting only the highest quality people.

But, why would the best people want to work at your restaurant? If you don’t have an answer to that question, how can you expect anyone to get excited about joining your team? Many RestaurantOnwer.com members have found that a simple, easy to implement tool can help them answer that question and attract the best potential team members.
The key to restaurant success is delivering a consistent, superior guest experience, and you can’t do that without a great staff. When you stop tolerating mediocre and low performers, you’ll attract more hard-working, dependable employees.

Your staff will appreciate being part of a team made up of the best workers in your area, and your guests will notice too.
It's hard to make personal connections with takeout and delivery guests, but it's NOT impossible. You have an incredible opportunity to make YOUR restaurant stand out as being the friendliest and most personable restaurant in your area.

Use these best practices and find fun, creative ways to make your pickup and delivery orders more personal. It doesn't have to be something big or elaborate, just sincere and genuine. Your staff will enjoy making someone's day and your guests will notice and appreciate your efforts.
Many independent restaurants are using reservations to space out and control the timing of arriving guests. When responding to questions and requests, the words you choose and the demeanor you project will create an impression of your entire restaurant.

There are three common reservation challenges you will encounter when taking reservations. Watch this video to learn simple but powerful responses that will allow you to meet your guest's needs without putting an unnecessary strain on your restaurant.
While your restaurant is focused on guest health and safety, don't lose sight of hospitality. Your guests need to feel welcome, comfortable, and they need to know that you are glad to see them.

Any of your staff members that interact with a guest need to show them genuine hospitality and greet them with a warm smile. Your smile makes a huge impact on guests, even if it is coming from behind a mask!
Throughout the country, state and local governments have all but banned dine-in traffic for restaurants. Takeout, delivery and curbside pickup are now essential to restaurant survival in light of the COVID-19 pandemic.

In this staff training video, your employees will learn best practices for taking orders over the phone that will benefit them not only now, but also as life returns to normal. Even over the phone, your staff can make a personal connection with and have a positive impact on your guests.
The prospect of having to fire an employee is never an easy thing to do. But often owners and managers err on the side of allowing underperforming or problem employees to hang around way too long.

This short and to the point course will show you and your managers an effective way to give underachieving team members ample opportunity to correct their behavior and get back on track. However, if the issue isn't resolved in a timely manner, you'll learn the rationale for letting them go in a timely manner and how do conduct the final discussion in a respectful, effective way.
Knowing what each of your menu items costs to prepare is one of the most basic yet overlooked aspects of running a profitable restaurant. Costing out your menu can be an arduous task, but you must know your menu cost before you can make intelligent decisions on cost-cutting, price increases or other changes to your menu.

This course teaches managers and owners how to implement a menu costing system using the Menu & Recipe Costing template. We'll guide you step-by-step from set up to implementation, including best practices for daily execution.
Operating a restaurant requires much more than serving food and taking care of employees and customers. Success isn't just measured in terms of happy guests but ultimately in the cold, hard realities of facts, figures and finances. There is a big difference between running a restaurant and building a profitable business and understanding your numbers is one skill that virtually all successful business people possess.
This course will show you in a practical, realistic and easy to understand way how to make your P&L one of your most valuable controls. You’ll learn how to accurately evaluate the performance of your restaurant using your P&L.
Your staff may be using words and phrases that make them appear distant, cold and even uncaring to your guests. Learn language that will produce more positive connections with your restaurant’s guests.
Whether it's a lager or ale, sour or bitter, dark or light, most beer has one thing in common: yeast. KQED Science visits a commercial yeast laboratory and a Bay Area brewery to reveal how this key ingredient is a major player in both science history and beer production.
Let's talk beer. What's the difference between an ale and a lager? To find out, we visited Boomtown Brewery in Los Angeles, and met with Production Manager, Benjamin Turkel, who explained the similarities and differences between the two beers. Benjamin took us through the different style points and production methods to learn ultimately what separates the two styles of brews.
Here's a crash course on beers that'll raise your profile from novice to knowledgeable consumer.
Great for those newly interested in craft beer, both personally & professionally. This short tutorial will offer craft beer tips, facts & procedures to help you fast track your knowledge.
Food & Wine's tutorial on the right way to pour an IPA, a Stout and a Wheat beer.
The history of sparkling wine dates back to the 17th century and over the last few hundred years, this incredible drink has gained a remarkable reputation around the world. In this episode, we cover a brief history of Champagne, delving into the names that made it what it is today as well as the fact that the art of making sparkling wine may not actually originate from France as many might think...

Order the Champagne Explorer Selection, a 6-bottle mixed case designed to introduce you to the different styles of Champagne. Learn how to compare and contrast these different styles of different dosages, blends and the difference between a Grower and Grandes Marques Champagne. Order now and unlock The Champagne Explorer Selection Wine Tasting Video to guide you through each of these 6 Champagnes.
Love Champagne? Check out this Champagne 101 video to uncover all the secrets of Champagne's incomparable style.
In this video we'll try to answer the following questions:
• Which are the most expensive champagne bottles?
• Where can you find the most expensive champagnes?
• Who sells the most expensive champagnes?
• What champagne brands usually make the most expensive bottles?
• What jewellery is used in the making of the most expensive champagne bottles?
Incredible attention to detail is the hallmark of making champagne. From cutting the proper grapes, to fermentation and turning the bottles, nothing is left to chance.
Erik Segelbaum of DC's Le Diplomate shows you how to properly uncork your bubbly.
Salt, lime and ... no, that's not actually how you're supposed to enjoy Tequila and in this video, we'll tell you a bit more about the rich history of this Spirit to help you appreciate this juice of the Gods. From Jalisco to Jose Cuervo, Mexico's fine Spirit from agave has quite a history.
Mention Scotland, and for the majority of people, amongst the images of haggis and the Loch Ness Monster, Scotch Whisky will quickly spring to mind. Known throughout the world as the “water of life,” whisky is a fascinating subject for the novice and connoisseur alike, and the more you know about this heart-warming, golden tipple, the better placed you are to truly appreciate it. ON THE WHISKY TRAIL quite literally takes you on a journey of discovery from the well-known blended whiskies, right through to the sophisticated Highland single-malts that represent the very best that the whisky industry can produce. With visits to distilleries, including Speysideʼs internationally acclaimed Glenfiddich, the entire process is demystified. Not only will you see some of the best known brands coming off the production line, itʼs also well worth looking out for a few of the lesser known treasures, such as a 60% proof, cask strength Whisky from the family run, Glenfarclas. Whatever your level of interest, whether you partake of the occasional wee dram or have an expert nose for the good stuff, thereʼs something here to suit every taste.
What’s the first drink that comes to mind when someone mentions Japan, the fantastic and colorful world of weirdness? It’s Sake, right? Well, it’s time for a quick re-education. A new giant is emerging in Nippon and this one is not a sea monster – it’s the increasingly beloved Japanese Whisky. This week’s episode of “A Brief History of Booze” tells the story of how Japanese Whisky became one of the best in the world.
Gather 'round, lads and lassies, today we'll be talking about Irish Whiskey. In this episode of "A Brief History of Booze", we will tell you a story about monks who drank perfume, outlaws who flipped the King, a killer inventor, and the letter “e”. This is the tumultuous tale and a brief history of Irish Whiskey.
Scotch is the most popular Whisky in the world, but here's the shocker: it is not a Scottish invention. We know. Preposterous. In this episode, we'll talk about a brief history of Aqua Vitae from Scotland.
Training video commissioned by Whyte and Mackay designed to teach Duty Free staff the finer points of selling whisky!
How to drink Whiskey like a Sir
Ever wondered what the actual differences between Whiskey, Scotch and Bourbon are? Country of origin? Production process? Flavor profile? We've got you covered with a short and sweet explanation in this new episode of "School of Spirits".
In this video we'll try to answer the following questions:
Which are the most expensive whiskey in the world?
What's the top 10 most expensive whiskey?
How much is the most expensive whiskey in the world?
What's the origin of whiskey?
How much is the most expensive whiskey in the world?
Where is the most expensive whiskey in the world from?
Why is whiskey so expensive?
What makes whiskey so expensive?
Five food photography tips that will dramatically improve your food photography! These tips helped me grow from a complete novice to a professional and have helped grow my Instagram account @rainbowplantlife to more than 400K followers in less than four years! If you learn something new, leave me a comment below!
Here is a behind the scenes look at how I film a smooth cooking b roll sequence for Pi Co. pizza!
How I Plan Shots & Transitions for Food Photographu
Today we'll look at a different way to capture some of that epic cinematic b roll... but with a different style.
I´m so obsessed with his amazing b-roll and filmmaking style that i tried to do something similar with a pinch of my own videomaking style.
In this food photography and food styling tutorial, I take you behind the scenes and share some of my tips on how to improve your food photography and take stunning food photos!
Join Basically editor Amiel Stanek as he attempts to cook an egg in almost every way possible. Which method is the best? Can there be a best method? What does 'best' even mean? Who says what's best? Not us. They're all eggcelent (besides the ones that aren't).
Mr Breakfast (Eddy Chavey) from MrBreakfast.com shows you how to make perfect sunny-side up eggs every time. The trick is basting the eggs.
Street food in depth and not boring!

Yummy boy is always trying to make a good video.
Gordon Ramsay, one of the world's most celebrated chefs, invites you to learn his tricks with Cook with Me, the wild-mannered chef's new app, presented exclusively twice a week in The Daily.

The Scottish-born and English-raised chef Ramsay opened his first restaurant at age 31 in London's Chelsea neighborhood. The eponymous restaurant was awarded three Michelin stars within its first three years. Ramsay went on to open some of London's most famous restaurants, including the Savoy Grill and Petrus. In 2003 he went international, expanding in urban destinations from Tokyo to New York to Los Angeles.
How To Cook Perfect Eggs Every Time
Poached eggs are a beautiful thing. The whites are just firm enough on the outside to contain an oozy, golden yolk in a round little egg package. And they make for a delicious, healthy breakfast. With a few tips, you too can learn how to poach an egg perfectly every time!

For my best poached egg recipes (like the one shown in the video), make sure to click the recipe post link below.

For the FULL Poached Eggs recipe: https://bit.ly/2MEU3Fk
Eggs are one of the most inexpensive sources of protein in the world. Whether you like them scrambled for breakfast, on your sandwich for lunch, in your soup for dinner, or baked for dessert, there are many uses for an egg. Let's take a look at 18 ways eggs are prepared around the world.
Jason Yang, butcher at Fleishers Craft Butchery, breaks down half a cow into all the cuts you would see at your local butcher shop. There are four sections Yang moves through:

1. ROUND: bottom round roast beef, eye round roast beef, sirloin tip steak, london broil steak, shank (osso buco)
2. LOIN: sirloin steak, tenderloin steak, flank steak, filet mignon, New York strip steak
3. RIB: skirt steak, ribeye steak
4. CHUCK: brisket, ranch steak, denver steak, chuck steak or roast, flat iron steak
Butcher and author Bryan Mayer shows Bon Appetit how to butcher an entire pig at Wyebrook Farm and explains every cut of pork. There are five sections of the pig that yield edible cuts: pork shoulder, pork belly, pork loin, pork butt (or ham), and the head. From those sections, the butcher can offer sausage, bacon, spare ribs, brisket, ribs, steaks, pork chops, pork cutlets, coppa, presa, secreto, and tenderloin.
Butcher Justin Williams shows Bon Appetit how to butcher an entire lamb and explains every cut of meat. There are six sections of the lamb that yield edible cuts: the neck, the shoulder, the rib, the loin, the kidneys, and the leg. From those sections, the butcher can offer boneless shoulder roast, spare ribs, rack of lamb, lamb noisette, lamb breast, leg of lamb, stir fry, stew, lamb chops and merguez sausage.
Yuji Haraguchi is a butcher and owner of the fish market Osakana. In this episode of Handcrafted, Haraguchi shows Bon Appétit how to butcher a whole tuna and explains every cut of fish you would see at sushi restaurants. To do this, Haraguchi uses five knives: the Yanagi, which is used for slicing sashimi, the Mioroshi Deba filleting knife with narrow thin blade, the Deba single-edged knife used for breaking down the whole fish, the Gyuto versatile multipurpose chef's knife, and the Yo-Deba. He breaks down the tuna into back loin, belly loin, pelvic fins, bones, and collars. From there, the cuts are broken down into saku blocks and sashimi like toro, chu-toro, sinews, sankaku, akami, tuna tartare, and aburi.
Chuck short ribs are prepared from the forequarter and comprise the rib bone, intercostal meat and a layer of of chuck (H.A.M. 2260) meat and fat. The number ribs required and the length is determined by the dish being prepared. There are numerous ways to butcher ribs also determined by the style of dish being prepared. Chuck short ribs are rich in flavour and if prepared properly, very tender. Ribs should be simmered for 1 hour before they are pan fried or grilled to ensure the meat is succulent and connective tissue is broken down.
Jesse Griffiths of Dai Due in Austin, our #6 Best New Restaurant of 2015, shows us how to perfectly butcher a whole chicken.
Before empires and royalty, before pottery and writing, before metal tools and weapons – there was cheese. As early as 8000 BCE, Neolithic farmers began a legacy of cheesemaking almost as old as civilization. Today, the world produces roughly 22 billion kilograms of cheese a year, shipped and consumed around the globe. Paul Kindstedt shares the history of one of our oldest and most beloved foods.
In the premiere episode of 'Price Points', Epicurious challenged cheese expert and noted author Liz Thorpe to guess which one of two cheeses was more expensive. Liz breaks down cheap vs expensive parmesan cheese, goat cheese, gruyère cheese, feta cheese, and blue cheese. For each round of cheap cheese vs expensive cheese, Liz visually analyzed, smelled, then executed a taste test before guessing which cheese cost more. Once the prices were revealed, Thorpe explained why a specific cheese making process costs more and dives into the specifics of how to make the different cheeses.
In this episode of 'Price Points', Epicurious brings back cheese expert and noted author Liz Thorpe to guess which one of two cheeses is more expensive. Liz breaks down brie cheese, cheddar cheese, gouda cheese, mozzarella cheese, and washed rind cheese. For each round of cheeses, Liz looks at, smells, and taste tests before guessing which cheese costs more. Once the prices are revealed, Thorpe explains why a specific cheese making process costs more and dives into the specifics of how to make the different cheeses.
The Gorgonzola industry is worth over $800 million. Almost 5 million wheels are produced each year and production is confined to the Italian regions of Piedmont and Lombardy. There are only 29 dairies in the world certified to produce this cheese. We visited Caseificio Si Invernizzi in Trecate, Piedmont, Italy, where between 450 and 500 Gorgonzola wheels are made every day.
Pairing wine and cheese can seem very difficult.
All you need to do is follow a few simple principles and things become very easy.
In this short guide, we show you the rules of cheese and wine matching.
The most important rule always surprises!
A wheel of parmesan cheese can cost over $1,000. A single wheel takes at least one year to age, 131 gallons of milk to make, and it can only be made in a restricted area in northern Italy, in the region of Emilia Romagna. We visited a dairy in Parma, Italy to find out how the cheese is made and why it is so expensive.
Cheese from all around the world comes in different forms, textures, and colors, from white to blue. It’s eaten in many different ways, and some cheeses have legends or myths behind their invention Let’s take a look at what cheese looks like around the world.
Elizabeth Chubbuck of Murray’s Cheese in New York City gives the scoop on five rare cheeses you probably don’t know about. From Montre Nebro to Etivas, these are five interesting cheeses you should consider trying.
"The better the milk, the better the cheese. Everybody believes that."
A brief explanation about how Mozzarella is made.
Inside the Factory | Cheese Making & Dairy Making
Nick Perdomo offers some great tips on the best practices for properly smoking a cigar to achieve the most out of your smoking experience.
An introduction to cigars and cigar smoking for first-time smokers and novices. Curt Diebel is a second-generation owner/operator of Diebel's Sportsman Gallery in Kansas City, MO.
Gordon Mott and David Savona demonstrate how to cut a cigar to achieve a perfect draw.
Business Insider UK spoke to Amelia Singer, a wine expert. Singer is a TV presenter on The Wine Show and writes for Waitrose Food Magazine. She told us about the most common mistakes made when serving wine.
We are all wired to read non-verbal communication messages, and specific signals can instantly associate you with being a leader and having a higher social status. In this video we give you a brief visual description of what some of these signals are.
Patrick Cappiello, the wine director at Rebelle in New York City shares tips on how to swirl your wine without spilling it like an a-hole. He also explains why you should swirl your wine in the first place.
What should you do with that Wasabi? Can I use my fingers? I’m supposed to eat that ginger, right? Katuzaka Iimori, the executive chef at Blue Ribbon Sushi Izakaya in New York City, answers all those questions when he shows us the proper way to eat sushi.
How to Drink Whiskey like a Sir.
A brief tutorial about different types of Liquor.
This fun, animated video follows the history of pasta from 5th century Sicily to the present day.
In this episode of Handcrafted (fka Beautiful Butchery), the Pastaio of Eataly Flatiron, Luca D'Onofrio, shows Bon Appétit how to turn four types of pasta dough -- egg pasta dough, spinach pasta dough, cuttlefish squid ink pasta dough, and semolina pasta dough -- into beautiful, handmade pasta shapes.

Semolina pasta is a southern Italy specialty. From that dough, Luca makes cavatelli, malloreddus, lorighittas, cencioni, capunti, strascinati, culurgionis, and sagne incannulate. From the egg dough, D'Onofrio makes fusilli al ferretto, tagliatelle, tortellini, farfalle, garganelli, anolini, cappelletti, tagliolini, agnolotti, sacchetti. From the spinach dough, Luca makes foglie d'ulivo, trofie, fagiolini, and pappardelle. From the cuttlefish squid ink pasta dough, D'Onofrio makes orecchiette, strichetti, fettuccine, and corzetti.
How It's Made - Pasta
How to Pronounce Pasta Types (with a REAL ITALIAN)
There is real rhyme and reason for pairing certain pasta shapes with certain sauces. Pasta is designed to carry the flavors and textures of the sauce to the mouth, so a thicker meatier sauce needs a pasta shape with "pockets" like farfalle and a thiner sauce like marinara is best with a spaghetti or bucatini.
They say that 70% of all communication is in the form of body language. In this video you're going to learn how to seem more confident, attractive, and respectable all by simply adjusting your body language.
Sharpen your knives and come to attention because class is in session! Join Mike Cruz, manager of Greenpoint Fish & Lobster Wholesale, as he details the best methods for cleaning and preparing just about every fish you could encounter in the kitchen. Not every fillet is made the same and learning the proper technique can elevate your seafood game to the next level. So, if you're ready to learn how to fillet every fish, Mike has you covered and then some.
Bourbon is as American as bald eagles and 4th of July and in today's episode of "A Brief History of Booze", we are covering the history of this American spirit which is intertwined with the history of Kentucky. Tune in to find out what role Kentucky, Frank Sinatra and Japan played in all of this.
Ever wondered what the actual differences between Whiskey, Scotch and Bourbon are? Country of origin? Production process? Flavor profile? We've got you covered with a short and sweet explanation in this new episode of "School of Spirits". Learn about how to make whiskey and understand what makes brands like Woodford Reserve and Four Roses special.
Fun fact, I got the idea for this video while working as a cook in a Taco Bar.
Discover how this region in northern Iran produces the world's most expensive spice.
Sharpen your knives and come to attention because class is in session! Join chef Frank Proto from the Institute of Culinary Education as he shares a comprehensive look at slicing fruits both large and small, from the tough to the exceedingly tender. Watch Frank peel, dice, hammer, and chop his way across the produce aisle and learn the skills you need to slice any fruit your sweet tooth desires.
Sharpen your tools and come to attention because class is in session! Join Mike Cruz, manager of Greenpoint Fish & Lobster Wholesale, as he details the best methods for cracking open and cleaning just about every variety of shellfish you might encounter in the kitchen. Not every crustacean and bivalve plays by the same rules, and learning the proper technique can elevate your seafood game to the next level. So, if you're ready to get cracking, Mike has you covered and then some.
Grab your shakers and swizzle sticks - class is back in session! Today on Method Mastery, New York bartender Jeff Solomon shows us how to conjure up almost every cocktail he’s been asked to mix, step by step. Watch as he stirs, shakes, and garnishes his way down the list - then make your next evening cocktail a new adventure.
If you can’t imagine life without chocolate, you’re lucky you weren’t born before the 16th century. Until then, chocolate only existed as a bitter, foamy drink in Mesoamerica. So how did we get from a bitter beverage to the chocolate bars of today? Deanna Pucciarelli traces the fascinating and often cruel history of chocolate.
In this episode of 'Price Points', Epicurious challenges chocolate expert Amy Guittard of Guittard Chocolate Company to guess which chocolate is more expensive. Guittard breaks down baking chips (aka chocolate chips), white chocolate, dark chocolate, and cocoa powder. For each type, the connoisseur looks at and taste tests each chocolate before guessing which chocolate costs more. Once the prices are revealed, Guittard explains why a specific chocolate costs more and dives into specifics on how each chocolate is prepared.
Hi Bold Bakers! There are many types of chocolate, and not all are created equal — so let's take an in-depth look at chocolate to help you on your bold baking way! So let’s get baking!
No matter where you're waking up around the world, a hearty breakfast is the best way to start the day. From sweet treats on the street to elaborate spreads that fill up the table, traditional breakfasts around the world cross the entire spectrum.

Countries like Colombia and Myanmar love to start their day with savory breakfast soups like changua and mohinga noodle soup. In Bulgaria, a flaky and cheesy pastry known as banitsa is a beloved breakfast treat that is also eaten to ring in the new year. Travel around the world with us as we explore what breakfast looks like in 15 different countries.
Ever wondered how honey is made? Get the full history and 'making of' right here!
In this episode of 'Price Points', Epicurious challenges bread expert Jim Lahey of Sullivan Street Bakery to guess which one of two breads is more expensive. Lahey breaks down white bread, whole wheat bread, rye bread, sourdough bread, and focaccia bread. For each type, Jim analyzes, smells, and taste tests before guessing which bread costs more. Once the prices are revealed, he explains why.
This program was recorded on February 9, 2020 at the Livermore Public Library Civic Center in Livermore, CA.

As part of Livermore Reads Together, Professor Ken Albala presented on the world history of bread.

Ken Albala is professor of history and director of food studies at the University of the Pacific. Among his many books on food and food history are "Eating Right in the Renaissance", "Food in Early Modern Europe", and "Cooking in Europe 1250-1650".
Just how much do you know about history’s greatest events, inventions & discoveries?

It’s odd to think pre-sliced bread is only 90 years old this week; a simple convenience for a basic food that’s been around for ages. In honour of the invention of the automatic bread-slicer, This Week in History is a ‘toast’ to the history of bread.
This 1946 vocational guidance film does an excellent job of surveying the baking industry as it sat in the 40’s. It shows the various steps and methods in bread making, and discusses how one trains for these jobs, and the difference between a large commercial bakery, and a small mom & pop bakery (which are rather rare anymore). The film includes footage of the full process of baking bread at the Schulze Baking Company Plant (Interstate Bakeries Corporation) in Chicago, Illinois.

These 'Your Life's Work' films are pretty funny, as they present 'qualifications' to what is needed to be a baker, which of course involves physics, chemistry and mathematics. A wide variety of bakery jobs are shown and described specifically here, like the pan loader. "The pan loader loads the dough into the pan".


CONTEXT / HISTORICAL BACKGROUND

Bread is a staple food prepared from a dough of flour and water, usually by baking. Throughout recorded history it has been popular around the world and is one of the oldest artificial foods, having been of importance since the dawn of agriculture.

Proportions of types of flour and other ingredients vary widely, as do modes of preparation. As a result, types, shapes, sizes, and textures of breads differ around the world. Bread may be leavened by processes such as reliance on naturally occurring sourdough microbes, chemicals, industrially produced yeast, or high-pressure aeration. Some bread is cooked before it can leaven. Non-cereal ingredients such as fruits, nuts and fats may be included. Commercial bread commonly contains additives to improve flavor, texture, color, shelf life, and ease of manufacturing.

Bread is served in various forms with any meal of the day. It is eaten as a snack, and used as an ingredient in other culinary preparations, such as sandwiches, and fried items coated in bread crumbs to prevent sticking. It forms the bland main component of bread pudding, as well as of stuffings designed to fill cavities or retain juices that otherwise might drip out.

Bread has a social and emotional significance beyond its importance as nourishment. It plays essential roles in religious rituals and secular culture. Its prominence in daily life is reflected in language, where it appears in proverbs, colloquial expressions ("He stole the bread from my mouth"), in prayer ("Give us this day our daily bread") and in the etymology of words, such as "companion" (from Latin com "with" + panis "bread").

Bread is usually made from a wheat-flour dough that is cultured with yeast, allowed to rise, and finally baked in an oven. The addition of yeast to the bread explains the air pockets commonly found in bread. Owing to its high levels of gluten (which give the dough sponginess and elasticity), common or bread wheat is the most common grain used for the preparation of bread, which makes the largest single contribution to the world's food supply of any food.

Bread is also made from the flour of other wheat species (including spelt, emmer, einkorn and kamut). Non-wheat cereals including rye, barley, maize (corn), oats, sorghum, millet and rice have been used to make bread, but, with the exception of rye, usually in combination with wheat flour as they have less gluten.

World War 2 directly affected bread industries in the UK ant the US. Baking schools closed during this time so when the war did eventually end there was an absence of skilled bakers. This resulted in new methods being developed to satisfy the world’s desire for bread. Methods like: adding chemicals to dough, premixes and specialized machinery. Unfortunately, these old methods of baking were almost completely eradicated when these new methods were introduced and became industrialized. The old methods were seen as unnecessary and financially unsound, during this period there were not many traditional bakeries left.

Sliced bread is a loaf of bread that has been sliced with a machine and packaged for convenience. It was first sold in 1928, advertised as "the greatest forward step in the baking industry since bread was wrapped". This led to the popular phrase "greatest thing since sliced bread". During 1943, U.S. officials imposed a short-lived ban on sliced bread as a wartime conservation measure.

How Bread Was Made in the 1940s | The Baking Industry | Vocational Guidance Film | 1946
Tea is the second most consumed beverage in the world after water –– and from sugary Turkish Rize tea to salty Tibetan butter tea, there are almost as many ways of preparing the beverage as there are cultures on the globe. Where did this beverage originate, and how did it become so popular? Shunan Teng details tea’s long history.
Did you know that many different types of tea come from the same plant? It’s pretty amazing, considering the various flavors and colors, but what really sets each tea apart are the chemical changes that happen in the leaves during production. This week on Reactions, we’re going to debunk a couple of myths behind the healthful and flavorful compounds found in each type of tea.
Welcome to the world of a national obsession and a place where people say 'orf' instead of 'off'. Tea connoisseurs will benefit from the six golden tips for making the perfect cuppa, as well as countless other handy hints (never store your tea next to cheese, for example). There's an assessment of the pros and cons of various teapots and words of wisdom about the tea bush itself. Slightly grotesque methods for producing tea en masse are demonstrated - it was wartime, after all - and tea had to be produced by the oceanful. As such, there are some top tips for cleaning that hard-to-reach tap in your tea urn. Remember: "a dirty tap means dirty tea". See more public information films free on BFI Player (UK only).
The kettle's on! Join Anglophenia's Kate Arnell for tea as she explains how to make a perfect cuppa the British way.
Fire up your kettles—we’re going around the world in seven cups of tea. Great Big Story senior producer Beryl Shereshewsky checks in with seven people in seven different countries who show us how they prepare their perfect cuppa. We sample all of it—from Japan’s matcha to Argentina’s mate. Even if you’re a coffee drinker, we’re certain you’ll want to reach for a tea bag after you’re steeped in all this knowledge.
The History of Bacon in a nutshell
Ever wonder how bacon is made? Get the full history and 'making of' right here!
Because the Beech-Nut Packing Company told you to, that's why. But don't take it from me, take it from the man who engineered the campaign himself, Edward Bernays. So what other ideas have been woven so thoroughly into the fabric of our society that we no longer even stop to think about them?
Sure, everyone knows that bacon and eggs are a traditional breakfast - but why? Listen in to learn how Freud's nephew invented PR and changed the way America eats breakfast.
In this episode of 'Price Points', Epicurious challenged meat expert Elias Cairo of Olympia Provisions to guess which one of two deli meats was more expensive. Cairo breaks down cuts of salami, ham, bologna, mortadella, hot dogs, sausages, and prosciutto. For each round of deli meats, Cairo visually scans, smells, and taste tests each meat before guessing which deli meat costs more. Once the prices were revealed, Cairo explains why a specific deli meat costs more and dives into specifics on what to look for in a deli meat.
Learn how they make a variety of traditional Basque ham called Kinota.
What is the difference between Butter and Margarine? And is one better for you than the other?
Today we are joined by two of our regular contributors, Veit Meier and Till Benthien of berner+becker
https://www.bernerbecker.com/

In this video we discuss a checklist Veit and Till have put together recommending Daily, Weekly and Monthly tasks Revenue Management professionals should be undertaking during this crisis situation.
Communication is critical to success in business and in life. Concerned about an upcoming interview? Anxious about speaking up during a meeting? Learn and practice techniques that will help you speak spontaneously with greater confidence and clarity. Matt Abrahams is a lecturer of strategic communication at Stanford GSB and the host of "Think Fast, Talk Smart: The Podcast," a show with more tips and best practices on becoming a more engaging speaker. Find "Think Fast, Talk Smart" wherever you get your podcasts or via our website: https://www.gsb.stanford.edu/insights...

This video was recorded on October 25, 2014, in collaboration with the Stanford Alumni Association as part of Stanford Reunion Homecoming and the Graduate School of Business Fall Reunion/Alumni Weekend.
What is the food cost formula and how can you use it to calculate your restaurants food cost percentage. I will explain everything you need to know about food costing in this video.

As a restaurant owner, manager, operator or chef, you have to know how to calculate your food cost so you can lower expenses and increase your profits
In this webinar, we will share our experience on online meetings. Let us give you some tips and advice on how to organise and host digital events.
Learn 100 basic signs in British Sign Language with Commanding Hands! Don't forget to subscribe to our channel and watch our other videos to learn BSL for FREE with Commanding Hands.

After this video, why not learn ANOTHER 100 Basic Signs: https://youtu.be/zkUSXiNU66s

We've got a specific video aimed at kids here with 50 Simple Signs: https://youtu.be/YtAi0R83qzU
Learn how to sign in American Sign Language! This is a basic, beginner-level introduction to a few signs and phrases that may be relevant to store and restaurant employees. If you serve customers in your sales/service job, then these signs may help you communicate with your Deaf clientele!

Below is a full list of signs in the above video, with the timestamp so you can skip ahead to your desired sign. Any additional signs you'd like to learn? Feel free to comment and I'll add them to lists for future videos.

Serious about signing? Check out the online beginner course: http://bit.ly/ASLbeginner

Signs in Order:

HELLO (0:24)
WELCOME (0:29)
HOW-ARE YOU? (0:44)
"Can I help you?" (0:59)
"Are you Deaf?" (1:27)
"Do you sign?" (1:53)
YES (2:14)
NO (2:28)
"I know a little" (2:52)
PLEASE (3:25)
SORRY (3:35)
UNDERSTAND (3:50) - followed by "Do you understand?" and "I don't understand."
AGAIN (4:30)
SLOW (4:40)
"Sorry, I don't understand. Please sign again, slowly" (4:51)
PAPER (5:04)
WANT (5:17)
"Want paper to write?" (5:44)
"What do you want?" (6:24)
HAVE (6:42)
"Yes, we have that." (6:54)
"No, we don't have that / don't have any" (7:00)
"Are you ready?" (7:22)
"Ready to order?" (7:34)
FOOD (7:50)
"Your food is ready." (8:00)
"Are you done?" / "Are you finished?" (8:15)
"Is this all?" / "Will that be all?" (8:29)
PAY (8:43)
"Are you ready to pay?" (9:24)
"You can pay over there" (9:33)
"Where do I pay?" (9:40)
"The register is over there" (9:58)
"How are you paying?" (10:02)
CASH (10:10)
CREDIT (card) (10:25)
"Are you paying with cash or credit?" (10:35)
"Cash only" (10:50)
MONEY (11:12)
COST / FEE / PRICE (11:20)
DOLLAR (11:32)
ALL TOGETHER (11:50)
On Sale / Reduced cost (12:12)
CHEAP (12:37)
EXPENSIVE (12:45)
FREE / no price (12:54)
THANK-YOU (13:05)
"Thank you for coming" (13:11)
"Have a good day! Goodbye!" (14:00)

Get more free lessons and practice: https://aslmeredith.com/newsletter
Learn about the online beginner course: http://bit.ly/ASLbeginner
Donations needed to help support ongoing ASLU video productions:
https://www.paypal.com/cgi-bin/webscr...
Thanks! Your contribution will help more people all over (including parents of Deaf children) to learn sign language!

American Sign Language (ASL) taught by Dr. Bill Vicars who is Deaf/hh. He holds an earned doctorate (accredited) in Deaf Studies from Lamar University in Texas and teaches Deaf Studies and ASL full-time (as of this post) as an tenured full-Professor at a major four-year state university.) These videos do not use sound. The lessons are taught without voice. If the signing seems fast you are encouraged to first study the lessons at www.Lifeprint.com and then come back and watch the video. This is an actual ASL student. You can learn along with her as she progresses. For additional lessons and signing information, visit Lifeprint.com.

For free ASL lessons check out:
https://lifeprint.com/asl101/lessons/...

For a great “100 First ASL Signs” resource, see:
http://lifeprint.com/asl101/pages-lay...

To learn basic fingerspelling see https://youtu.be/va1aAXpVr2w

Want to order a USB drive with four semesters worth of ASL instruction? (ASL 1, ASL 2, ASL 3, and ASL 4) for $79.95?
See "SuperUSB" in the ASLUniversity bookstore at:
https://lifeprint.com/bookstore/books...

Instructor Bio, see:
http://www.lifeprint.com/asl101/pages...
American Sign Language (ASL) for Hotel-related signing.
Donations appreciated to help support ongoing ASLU video productions:
https://www.paypal.com/cgi-bin/webscr...
Thanks! Your contribution will help more people all over (including parents of Deaf children) to learn sign language!

American Sign Language (ASL) taught by Dr. Bill Vicars who is Deaf/hh. He holds an earned doctorate (accredited) in Deaf Studies from Lamar University in Texas and teaches Deaf Studies and ASL full-time (as of this post) as an tenured full-Professor at a major four-year state university.) These videos do not use sound. The lessons are taught without voice. If the signing seems fast you are encouraged to first study the lessons at www.Lifeprint.com and then come back and watch the video. This is an actual ASL student. You can learn along with her as she progresses. For additional lessons and signing information, visit Lifeprint.com.

For free ASL lessons check out:
https://lifeprint.com/asl101/lessons/...

For a great “100 First ASL Signs” resource, see:
http://lifeprint.com/asl101/pages-lay...

To learn basic fingerspelling see https://youtu.be/va1aAXpVr2w

Want to order a USB drive with four semesters worth of ASL instruction? (ASL 1, ASL 2, ASL 3, and ASL 4) for $79.95?
See "SuperUSB" in the ASLUniversity bookstore at:
https://lifeprint.com/bookstore/books...

Instructor Bio, see:
http://www.lifeprint.com/asl101/pages...
American Sign Language (ASL) for Hotel-related signing.
Taught by Dr. Bill Vicars (https://Lifeprint.com)

Donations appreciated to help support ongoing ASLU video productions:
https://www.paypal.com/cgi-bin/webscr...
Thanks! Your contribution will help more people all over (including parents of Deaf children) to learn sign language!

American Sign Language (ASL) taught by Dr. Bill Vicars who is Deaf/hh. He holds an earned doctorate (accredited) in Deaf Studies from Lamar University in Texas and teaches Deaf Studies and ASL full-time (as of this post) as an tenured full-Professor at a major four-year state university.) These videos do not use sound. The lessons are taught without voice. If the signing seems fast you are encouraged to first study the lessons at www.Lifeprint.com and then come back and watch the video. This is an actual ASL student. You can learn along with her as she progresses. For additional lessons and signing information, visit Lifeprint.com.

For free ASL lessons check out:
https://lifeprint.com/asl101/lessons/...

For a great “100 First ASL Signs” resource, see:
http://lifeprint.com/asl101/pages-lay...

To learn basic fingerspelling see https://youtu.be/va1aAXpVr2w

Want to order a USB drive with four semesters worth of ASL instruction? (ASL 1, ASL 2, ASL 3, and ASL 4) for $79.95?
See "SuperUSB" in the ASLUniversity bookstore at:
https://lifeprint.com/bookstore/books...

Instructor Bio, see:
http://www.lifeprint.com/asl101/pages...
American Sign Language (ASL) for Hotel-related signing.
Taught by Dr. Bill Vicars (https://Lifeprint.com)

Donations appreciated to help support ongoing ASLU video productions:
https://www.paypal.com/cgi-bin/webscr...
Thanks! Your contribution will help more people all over (including parents of Deaf children) to learn sign language!

American Sign Language (ASL) taught by Dr. Bill Vicars who is Deaf/hh. He holds an earned doctorate (accredited) in Deaf Studies from Lamar University in Texas and teaches Deaf Studies and ASL full-time (as of this post) as an tenured full-Professor at a major four-year state university.) These videos do not use sound. The lessons are taught without voice. If the signing seems fast you are encouraged to first study the lessons at www.Lifeprint.com and then come back and watch the video. This is an actual ASL student. You can learn along with her as she progresses. For additional lessons and signing information, visit Lifeprint.com.

For free ASL lessons check out:
https://lifeprint.com/asl101/lessons/...

For a great “100 First ASL Signs” resource, see:
http://lifeprint.com/asl101/pages-lay...

To learn basic fingerspelling see https://youtu.be/va1aAXpVr2w

Want to order a USB drive with four semesters worth of ASL instruction? (ASL 1, ASL 2, ASL 3, and ASL 4) for $79.95?
See "SuperUSB" in the ASLUniversity bookstore at:
https://lifeprint.com/bookstore/books...

Instructor Bio, see:
http://www.lifeprint.com/asl101/pages...
American Sign Language (ASL) for Hotel-related signing.
Taught by Dr. Bill Vicars (https://Lifeprint.com)

Donations appreciated to help support ongoing ASLU video productions:
https://www.paypal.com/cgi-bin/webscr...
Thanks! Your contribution will help more people all over (including parents of Deaf children) to learn sign language!

American Sign Language (ASL) taught by Dr. Bill Vicars who is Deaf/hh. He holds an earned doctorate (accredited) in Deaf Studies from Lamar University in Texas and teaches Deaf Studies and ASL full-time (as of this post) as an tenured full-Professor at a major four-year state university.) These videos do not use sound. The lessons are taught without voice. If the signing seems fast you are encouraged to first study the lessons at www.Lifeprint.com and then come back and watch the video. This is an actual ASL student. You can learn along with her as she progresses. For additional lessons and signing information, visit Lifeprint.com.

For free ASL lessons check out:
https://lifeprint.com/asl101/lessons/...

For a great “100 First ASL Signs” resource, see:
http://lifeprint.com/asl101/pages-lay...

To learn basic fingerspelling see https://youtu.be/va1aAXpVr2w

Want to order a USB drive with four semesters worth of ASL instruction? (ASL 1, ASL 2, ASL 3, and ASL 4) for $79.95?
See "SuperUSB" in the ASLUniversity bookstore at:
https://lifeprint.com/bookstore/books...

Instructor Bio, see:
http://www.lifeprint.com/asl101/pages...
American Sign Language (ASL) for Hotel-related signing.
Taught by Dr. Bill Vicars (https://Lifeprint.com)
Donations appreciated to help support ongoing ASLU video productions:
https://www.paypal.com/cgi-bin/webscr...
Thanks! Your contribution will help more people all over (including parents of Deaf children) to learn sign language!

American Sign Language (ASL) taught by Dr. Bill Vicars who is Deaf/hh. He holds an earned doctorate (accredited) in Deaf Studies from Lamar University in Texas and teaches Deaf Studies and ASL full-time (as of this post) as an tenured full-Professor at a major four-year state university.) These videos do not use sound. The lessons are taught without voice. If the signing seems fast you are encouraged to first study the lessons at www.Lifeprint.com and then come back and watch the video. This is an actual ASL student. You can learn along with her as she progresses. For additional lessons and signing information, visit Lifeprint.com.

For free ASL lessons check out:
https://lifeprint.com/asl101/lessons/...

For a great “100 First ASL Signs” resource, see:
http://lifeprint.com/asl101/pages-lay...

To learn basic fingerspelling see https://youtu.be/va1aAXpVr2w

Want to order a USB drive with four semesters worth of ASL instruction? (ASL 1, ASL 2, ASL 3, and ASL 4) for $79.95?
See "SuperUSB" in the ASLUniversity bookstore at:
https://lifeprint.com/bookstore/books...

Instructor Bio, see:
http://www.lifeprint.com/asl101/pages...
American Sign Language (ASL) for Hotel-related signing.
Taught by Dr. Bill Vicars (https://Lifeprint.com)
Donations appreciated to help support ongoing ASLU video productions:
https://www.paypal.com/cgi-bin/webscr...
Thanks! Your contribution will help more people all over (including parents of Deaf children) to learn sign language!

American Sign Language (ASL) taught by Dr. Bill Vicars who is Deaf/hh. He holds an earned doctorate (accredited) in Deaf Studies from Lamar University in Texas and teaches Deaf Studies and ASL full-time (as of this post) as an tenured full-Professor at a major four-year state university.) These videos do not use sound. The lessons are taught without voice. If the signing seems fast you are encouraged to first study the lessons at www.Lifeprint.com and then come back and watch the video. This is an actual ASL student. You can learn along with her as she progresses. For additional lessons and signing information, visit Lifeprint.com.

For free ASL lessons check out:
https://lifeprint.com/asl101/lessons/...

For a great “100 First ASL Signs” resource, see:
http://lifeprint.com/asl101/pages-lay...

To learn basic fingerspelling see https://youtu.be/va1aAXpVr2w

Want to order a USB drive with four semesters worth of ASL instruction? (ASL 1, ASL 2, ASL 3, and ASL 4) for $79.95?
See "SuperUSB" in the ASLUniversity bookstore at:
https://lifeprint.com/bookstore/books...

Instructor Bio, see:
http://www.lifeprint.com/asl101/pages...
What is psychological capital? Who are positive employees? There has been a lot of buzz around the word “Positivity” in the past few years. This is the aftermath of positive psychology movement which emphasized the positive character strengths and psychological capacities of individuals such as optimism and resilience, rather than negative psychological states like stress and anxiety. This “positivity” drive also made inroads into organizations. Organizations of today look for individuals who possess these positive psychological capacities like hope, optimism, resilience and efficacy. These positive psychological states and character strengths are termed as psychological capital of individuals. The employees who possess these positive psychological capacities are characterized as “positive employees”. Let’s analyze what is psychological capital and what character strengths it comprises off.
Employee motivation is becoming ever more important in the workplace as time goes on, and everyone agrees that a motivated workforce is far more likely to be a successful workforce. The happier and more professional an employee is, the better the results they will deliver for you. This course will help you define motivation, the employer's role in it, and how the employee can play a part.
Performance evaluation is a social and cognitive process. Within this process there are many factors, that threaten the validity of the evaluation. Keeping a good social relation to the employee is often of higher importance than the validity of the judgement itself.
Steve Jobs: "If you wanna hire great people and have them stay working for you, you have to let them make a lot of decisions and you have to be run by ideas not hierarchy. The best ideas have to win, otherwise good people don't stay."
Join career and leadership expert and award-winning author Andrew LaCivita for his FREE, LIVE EVENT on How to Build Your Personal Brand: Advanced Marketing Tactics That Will Boost Your Career!

You will learn what your personal brand is, why you need one, how you can use it, and so much more.

Make sure to "officially" register for the event so you can receive (AFTER THE SESSION) a fabulous workbook outlining the whys and wherefores as well as all the details to create your strategy and build your brand!
6 Steps to Build a Strong Personal Brand in 2020

Building a personal brand has always been important. In this video, I discuss the importance of personal branding on and off social media.

In this video:
- What is a personal brand
- How many social media platforms do you need when building your brand
- Which ones should you be on
- Graphics/color palette
- Other factors of a personal brand BESIDES your social media
What is ECOTOURISM? What does ECOTOURISM mean? ECOTOURISM meaning - ECOTOURISM pronunciation - ECOTOURISM definition - ECOTOURISM explanation - How to pronounce ECOTOURISM?

Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/... license.

Ecotourism is a form of tourism involving visiting fragile, pristine, and relatively undisturbed natural areas, intended as a low-impact and often small scale alternative to standard commercial (mass) tourism. Its purpose may be to educate the traveler, to provide funds for ecological conservation, to directly benefit the economic development and political empowerment of local communities, or to foster respect for different cultures and for human rights. Since the 1980s ecotourism has been considered a critical endeavor by environmentalists, so that future generations may experience destinations relatively untouched by human intervention.:33 Several university programs use this description as the working definition of ecotourism.

Generally, ecotourism deals with living parts of the natural environments. Ecotourism focuses on socially responsible travel, personal growth, and environmental sustainability. Ecotourism typically involves travel to destinations where flora, fauna, and cultural heritage are the primary attractions. Ecotourism is intended to offer tourists insight into the impact of human beings on the environment, and to foster a greater appreciation of our natural habitats.

Responsible ecotourism programs include those that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Therefore, in addition to evaluating environmental and cultural factors, an integral part of ecotourism is the promotion of recycling, energy efficiency, water conservation, and creation of economic opportunities for local communities. For these reasons, ecotourism often appeals to advocates of environmental and social responsibility.

The term 'ecotourism', like 'sustainable tourism', is considered by many to be an oxymoron. Like most forms of tourism, ecotourism generally depends on air transportation, which contributes to global climate change. Additionally, "the overall effect of sustainable tourism is negative, where, like ecotourism, philanthropic aspirations mask hard-nosed immediate self-interest." Ecotourist is different from a Tourist in the sense that, he or she is mindful of his environment, in most cases contributing to the sustainability of such surroundings.
Dear Travellers

First of all, congratulation to all for your amazing stories!

....falling in love on the road, biking as a kamikaze, crossing the cold dry deserts, fishing, sailing, surfing, farming, trekking, volunteering on the reef, getting lost in a metropolitan jungle or in the depth of the rain forest. From freezing Alaska to the Australian desert and everything in between... The ten winning stories in our opinion are all fantastic and make it clear that it was difficult to pick only 3 of them.

The criteria we used includes creativity, originality, quality of writing, photography, ability to engage an audience (number of supporters) and most important the talent to inspire other to conserve nature and promote intercultural understanding.

Our judging panel met up at the World Travel Market (WTM) trade show London and remotely to assess your stories and finally we are glad to announce the three winners:
Hector Ceballos is the Director General of the Program of International Consultancy on Ecotourism (PICE) and a Special Advisor on Ecotourism to IUCN (The World Conservation Union), and the World Tourism Organization (WTO).

Ecotourism is proving to be a very important component in protected areas management around the world. Strictly speaking, ecotourism is the only type of tourism that should be allowed in protected areas. All management plans should include strict guidelines for developing ecotourism activities within national parks and other natural protected areas, including development of appropriate physical infrastructure and facilities. An updated overview of developments in selected countries from around the world is given.

This clip is taken from a larger presentation at the John Hope Franklin Center's Wednesdays at the Center series, "Ecotourism and Protected Areas Management around the World". Ceballos-Lascurain's presentation was sponsored by Working Group Environment in Latin American, Nicholas School of the Environment, and Duke University Center for Latin American & Caribbean Studies.
What is SPORTS TOURISM? What does SPORTS TOURISM mean? SPORTS TOURISM meaning - SPORTS TOURISM definition - SPORTS TOURISM explanation.

Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/... license.

Sports tourism refers to travel which involves either observing or participating in a sporting event staying apart from their usual environment. Sport tourism is a fast-growing sector of the global travel industry and equates to $7.68 billion.

There are several classifications on sport tourism. Gammon and Robinson suggested that the sports tourism are defined as Hard Sports Tourism and Soft Sports Tourism, while Gibson suggested that there are three types of sports tourism included Sports Event Tourism, Celebrity and Nostalgia Sport Tourism and Active Sport Tourism.

The "hard" definition of sport tourism refers to the quantity of people participating at a competitive sport events. Normally these kinds of events are the motivation that attract visitors visits the events. Olympic Games, FIFA World Cup, F1 Grand Prix and regional events such as NASCAR Sprint Cup Series could be described as hard sports tourism.

The "soft" definition of sports tourism is when the tourist travels to participate in recreational sporting, or signing up for leisure interests. Hiking, Skiing and Canoeing can be described as soft sports tourism. Perhaps the most common form of soft sports tourism involves golf in regards to destinations in Europe and the United States. A large number of people are interested in playing some of the world's greatest and highest ranked courses, and take great pride in checking those destinations off of their list of places to visit.

Sport event tourism refers to the visitors who visit a city to watch events. The two events that attract the most tourists worldwide are the Olympics and the FIFA World Cup. These events held once every four years, in a different city in the world. Sports tourism in the United States is more focused on events that happen annually. The major event for the National Football League is the Super Bowl, held at the end of the year in different city every year. The National Hockey League started the annual NHL Winter Classic game in 2008, this annual New Year's outdoor hockey game has become a huge hit, rivaling the championship Stanley Cup Tournament in popularity. It has revitalized the NHL. The newest trend in college basketball is to start the season off with annual tournaments such as the Maui Invitational held in Hawaii, and the Battle for Atlantis which is played in the Bahamas. This idea of pairing quality sports events with the Bahamas attractions, raised the islands’ profile and brought in more visitors and dollars to the country. The Battle for Atlantis brought more than 5,000 fans in during Thanksgiving week for the three-day tournament. The event helped increase hotel capacity from what is typically around 60 percent this time of year to 90 percent. sports tourism "is a growing market and many different cities and countries want to be involved,”

Celebrity and nostalgia sport tourism involves visits to the sports halls of fame and venue and meeting sports personalities in a vacation basis.

Active sport tourism refers to those who participate in the sports or events.
Did you know the sport tourism market is a fast-growing sector of the global travel industry and equates to 800 billion US dollars annually?

Within this extraordinarily-resilient and multi-faceted industry, sports-related tourism is now presenting major opportunities for both emerging and mature destinations.

Research shows that sports fans are keen travellers and with sports events taking place all over the globe, the synergies between sport and travel are clear for all to see. It is theref…
READ MORE : http://www.africanews.com/2018/07/05/...

Africanews on YouTube brings you a daily dose of news, produced and realised in Africa, by and for Africans.
Africanews is the first pan-African multilingual media outlet, unique in its concept and vision.
Subscribe on our Youtube channel https://www.youtube.com/c/africanews and receive all the latest news from the continent.
This event took place at #WTM14, ExCeL London on Wednesday 5 November.

National and regional destinations have recognized the impact of hosting sport tourism activity as a key element of their destination marketing and development. The development of Sport Tourism is acknowledged as the tourism industry’s fastest growing sector and includes events from mega events such as the FIFA World Cup, Rugby World Cup to locally hosted mass participation events. Sport Tourism expert Professor Terry Stevens who has consulted in over 40 countries will lead a discussion that will identify the key trends for the sector and how destinations are embracing it as a key element of their destination development strategy.
With 2017 having been declared the UN International Year of Sustainable Tourism For Development (http://tourism4development2017.org/) the session will highlight the progress made in Tourism as a Driver of Peace and Sustainability over the past 30 years – and the vision of industry leaders for further progress in the years ahead.

Featured speakers will be leaders of the travel and tourism industry: Dr. Taleb Rifai, Secretary General, UN World Tourism Organization (UNWTO); HE Mrs. Janice Charette, High Commissioner of Canada; Mr. David Scowsill, President and CEO, World Travel and Tourism Council (WTTC); Dr. Mario Hardy, CEO, Pacific Asia Travel Association (PATA) and Ms. Susanna Saari, Vice President, Skål International. Ms. Anita Mendiratta will serve as Moderator.

The concept of sustainable tourism was introduced at the IIPT First Global Conference: Tourism – A Vital Force for Peace, Vancouver 1988. IIPT subsequently pioneered the early initiatives towards its implementation: the first Codes of Ethics and Guidelines for Sustainable Tourism; the first international study of “Models of Best Practice; the first international conference on Sustainable Tourism.

IIPT Founder and President, Louis D’Amore, will use the WTM platform to Announce IIPT’s 30th Anniversary Global Summit and plans for IIPT’s 30th Anniversary Year.
How much do you know about Sustainable Tourism?
This video was produced by our volunteer author Alma Schiffer.
A simple introduction to sustainable development and the Sustainable Development Goals (SDGs). The film is produced by Animaskin on behalf of UN Association of Norway and UNICEF Norway, as part of an interdisciplinary learning program for students on primary and secondary level.
We often hear the words 'sustainable' and 'sustainability' in our daily lives. But what does sustainability mean? And why is it so important? explainity tries to shed some light on these questions.
Today, as in-person interviewing has had to cease or slow due to restrictions during the Covid-19 pandemic, thousands of professionals are now needing to learn how to effectively interview in a new way using online platforms, such as Zoom, GoToMeeting and others.

As a career coach, Kathy Caprino been asked by numerous clients in the past months the question, “What should I do to ensure I’m coming across in the best way in the interview now that’s it's virtual? What do I need to do differently?"

Here are 10 helpful tips for making the best impression you can in your video interview, and demonstrating that you’re a great fit for the role.
Looking for a job is exhausting – physically, mentally and emotionally. Physically, a job search takes time, hours per week on a regular basis for months. Mentally, you need to stay on top of the industries and companies you are targeting, the people you have met and where you are in the process for various jobs. Emotionally, there will be ups and downs as some applications turn into interviews, but some go nowhere.

Heading off signs of burnout ensures that you continue your job search efforts at a regular cadence, rather than start and stop. Regular and ongoing action will best help you land a new role.

Here are five ways to avoid burnout during your job search.
If you’re in a job search or plan to be soon, you know that the stakes are high in this competitive market. The current pandemic has changed up the game in new ways, so there are a few additional things you need to be ready for if you want to stand out and secure a great next step in your career.

Although you’ll no longer need to worry about the grip of your handshake (perhaps ever again), here are three new aspects that will be important to focus on in your next job interview.

Editors note: we correct the spelling of environment in this video.
Many of the world’s most successful companies have one thing in common - they started with the help of a seed investment. Stephanie Zhan, a partner at Sequoia Capital, explains how seed investments work and why they’re about more than just the money itself.
This video explains Mintzberg's 5 Ps of Strategy model. To bring the theory to life we'll use Apple as an example company to demonstrate the 5 Ps in action.
Former P&G CEO shares leadership, brand and marketing insights from his new book, 'Playing to Win.'
Diversity is including many different aspects of society, tradition, culture, race, gender and background experiences into ones organization.

Diversity in the workforce is needed for the following 5 reasons:

1- Diversity is good for understanding what the consumer needs.
2- Diversity is good for building trust
3- Diversity opens up different perspectives and opportunities
4- Equality and diversity encourage individual contribution and responsibility
5- Improvement of your market share and growth of your business.

#Diversity #DiverseWorkplace #BusinessTips #Potential #RealWorldEd
We can learn and innovate more effectively — and understand the value of diversity — by making small changes in ourselves, says Katherine Phillips, Paul Calello Professor of Leadership and Ethics and Senior Vice Dean, Columbia Business School.

Talks @ Columbia draw speakers from among the thousands of thought leaders and researchers that make up the diverse faculty community at Columbia University. Through brief, engaging multimedia presentations, these experts show how the idea that matters most to them can resonate with us all. Talks @ Columbia provide fresh perspectives on the most important global topics today, persuasion to change how we think and act, and inspiration for us to help others and improve the world.
In South Africa, one global hotel chain has become the first on the continent to employ deaf people in all aspects of the business. Crystal Orderson is in Cape Town and explains how some people say it's a sign of things to come.
#SouthAfrica #deafness #employment
From Bookings To Facilities: The Potential Of Blockchain To Disrupt The Hotel Industry

Ron Galloway speaks at HotelSpaces 2017
This video explains some of the factors that influence a hotel's rate. If you've ever wondered how hotels set prices, watch this video!

To learn more, check us out at https://www.kriyarevgen.com/
Occupancy, ADR, and RevPAR are essential summary metrics that describe the success of a hotel's daily operations and activity.

Equityroots.com is an investment platform exclusively dedicated to premium branded hotels. EquityRoots offers accredited investors the opportunity to become hotel owners for as little as $15,000 per share. No brokers or commissions in sight.
If you want to learn more about how the Blake Mouton Managerial Grid can help you to adapt your leadership style, to achieve both high morale and high productivity, read the article at https://www.mindtools.com/pages/artic...

How do you lead your team? Do you prioritize getting work done? Or do you focus more on people's happiness and well-being?

If you focus more on productivity and are only interested in tasks being completed, your people will likely lose their motivation. But, if you prioritize people's well-being over productivity, it can have a detrimental effect on your bottom line.

So, what do you do? How can you adapt your leadership style to achieve a good balance between the two?

The Blake Mouton Managerial Grid is a popular tool for checking where your "task versus person" orientation lies. It explores the impact of your leadership style on team motivation and productivity.

So, take a look, and see what you can do to achieve a better balance!
To find out more about how you can use the Tannenbaum-Schmidt Leadership Continuum to adapt your leadership style to the needs of your team, read the article at https://www.mindtools.com/tannenbaum-...

The leadership style that you use can have a significant impact on your team's performance and well-being.

Some leaders are autocratic and prefer to retain control, while others use a more flexible, participative style. Still others use a style that falls somewhere in between these two extremes.

This is where The Tannenbaum-Schmidt Leadership Continuum comes in. It is a spectrum of seven different leadership styles, each of which is based on a different level of control.

By adapting your approach and the amount of control you exert over your team to the different styles on the Continuum, you can boost your team's performance, trust and job satisfaction.

So, take a look and find out where you fall on the Continuum, and what style best suits the needs of your team.
If you want to learn more about how you can identify future leaders in your organization, read the article at www.mindtools.com/tomorrows-leaders

Leaders aren't just the people at the very top, nor are they necessarily the highest achievers. No... they are the people who have the vision, the motivation and the passion to inspire the people around them. They are able to energize those around them to strive for organizational and career success.

These people play a vital part in building a strong, respected and prosperous business. But, it's not always easy to spot the people that have leadership potential.

So, in this video we suggest seven key attributes that can help you to identify the people in your organization who have the most potential to become future leaders. They are:

1. They can generate new ideas and build an inspiring future.
2. They have a natural drive and are passionate about leading.
3. They can recognize their own strengths and weaknesses.
4. They have integrity, and are respected by others for their fairness.
5.They are "people-people."
6. They have a positive and motivational energy, and their enthusiasm is contagious.
7. They have a "star" quality that's difficult to define, but easy to recognize.

And remember, almost anyone can develop leadership qualities, but some will have a natural flair for it. Use the attributes outlined in this video as a guide, and you'll be well on your way to building your future leaders.
Find out how good your leadership skills are by taking the quiz at www.mindtools.com/leadership-skills-quiz

What do you think makes a good leader? And are leadership skills innate or can they be learned?

It's true to say that successful leaders tend to have certain traits. But you can develop these traits too.

Watch this video to find out the five key traits that successful leaders possess and learn how you can develop the skills needed to become an effective, inspirational and positive leader.
To learn more about leadership styles, see the article at http://www.mindtools.com/pages/articl....

In this video, we look at a number of different leadership frameworks and styles that you may find useful. You can blend them into your own personal approach, to become a more effective leader.

Watch the video to find out more.
To learn more about Transformational Leadership, see the article at https://www.mindtools.com/pages/artic...

Have you ever wondered just what is it about your leadership style that brings out the best in your people? And have you ever thought about the aspects that might need improvement? What are you going to do about it? Do you know where to start?

If you want a team that is successful, highly motivated, fiercely loyal, and prepared to go the extra mile to get the job done, try Transformational Leadership... your team will thank you for it.
Do you know what makes a leader successful? To learn more, read our article at https://www.mindtools.com/pages/artic...

Is it a case of having an innate ability to lead successfully? Or is it that he has honed a set of characteristics to suit his environment?

And if he moved to a different environment, would this same set of characteristics make him a success there too?

There is no one-size-fits-all approach to being a great leader, but it may be possible to develop the characteristics you will need to be a successful leader in your own particular situation.

This video explores the four core groups of theories about the foundations of good leadership.

Watch our video to understand more about them, so you can adapt them for your own circumstances.
In today’s marketing world, presence on social media should not be considered an extra but a necessity.

In this video we are going to look at the largest social media platforms and how your Hospitality Property can benefit by using.


We are going to look at Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and Google +.

We will also “The Complete Guide to Operating an Independent Hotel or Bed & Breakfast “Training Course.

The “The Complete Guide to Operating an Independent Hotel or Bed & Breakfast” Training Course, will include in-depth step-by-step videos, ebooks and checklists on setting up an organizational strategy, management strategy, outsourcing, employee hiring & firing, training, communication, techniques, customer service, handling complaints, upselling, marketing, branding, email strategy, social media, property improvements, trends plus much, much more.

As a member of the “How to Improve your Independent Hotel or Bed & Breakfasts Success” group we would like to present to you a special offer.
The last few months I have spent many hours on my computer visiting many websites of Independent Hotels and Bed & Breakfasts. The purpose was to see what sites were working and which were not.

During this research, I was surprised with something I noticed. How many hospitality properties do not have a social media presence and I don’t just mean on their website but no Twitter, Facebook or YouTube accounts at all.

I was also surprised to see how many hospitality properties do not have a way to collect email addresses on their websites or were mobile phone friendly.
I have asked a couple of hospitality property owners about this and was given a number of reasons such as, “I don’t know how they work”, “ I don’t have the time to spend online”, and one actually said “If people what to stay here, they can find me”.

If the sale of room nights is not a problem, than there is no reason to worry about social media but if you want to improve your sales and increase return business, then social media is crucial.
The will be extra work but as I said in an earlier post “short term pain for long-term gain”.

Let me share some statistics with you. I have gathered these from statisticbrain.com which is used by such organizations such as Forbes, CNN, ABC, The Huffington Post as a research tool, from socialmediadd.com and youtube.com/statistics. (http://www.youtube.com/yt/press/stati...)
These statistics are from mid-June, 2013

Internet travel booking revenue has grown by more than 73% over the past five years.

Many people will check out booking engines on the internet before booking a hotel and then visit the properties website for more information.

Annual online travel sales have increased from $93.8 billion in 2007 to $162.4 billion in 2012.

Number of travel bookings made on the internet each year 148.3 million

Percent of all travel reservations made on the internet 57 %

Percent of same day hotel reservations made from a smartphone 65 %

Facebook has some 1.11 billion monthly active users, as of March 2013. The number is up 23 % from last year.

Facebook has 751 million users checking the social network from their mobiles, as of March 2013. The number of users have increased 54%, from one year earlier.

Currently, on an average, people like 4.5 billion items daily on Facebook, up 67% from August last year.

People are sharing more and more on Facebook. On an average, some 4.75 billion pieces of content are shared daily on the social network, up 94% from 2.45 billion in August 2012.

There were 8 million local business pages on Facebook in June 2012. Fast forward a year, and the number is 16 million currently; a 100% jump.

Twitter has 500 million users with 200 million active

Over 460k new accounts created every day, 177 million tweets sent per day, + 182% in mobile Twitter users in the past year.

And then there is YouTube.
Some of you might be saying, YouTube, I don’t have a cute kitten, why would I use YouTube?

YouTube is the second largest search engine on the internet with 1 billion users and 4 billion uses per day

¨ More than 1 billion unique users visit YouTube each month

¨ Over 6 billion hours of video are watched each month on

YouTube—that's almost an hour for every person on Earth, and 50% more than last year

Should you upload videos for your property – Absolutely!

I have given you some amazing statistics which should urge you to consider more social media but you might be asking – How? How do I begin and benefit fully from social media. We look further into this in future episodes.

“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.”
Bill Gates

In the meantime if you have any interesting stories about social media and would like to share, or have any questions or feedback you can leave them in the comments section of the show notes.



They are visual-sharing social networking sites where you can upload photos and images for other people to see. What is the difference between Pinterest & Instagram?

Welcome to another edition of hospitality property school.

I’m your instructor Gerry MacPherson and today we are going to talk about Pinterest and Instagram and which is the better platform to use to market your hospitality property.

The first thing we should do is explain the difference between the Pinterest and Instagram platforms?

They are visual-sharing social networking sites where you can upload photos and images for other people to see. The main distinction lies in the fact that people use them differently.
Instagram is about sharing your own photos, Pinterest is about curation.

Let’s look at some facts & figures about Pinterest

Pinterest Company Statistics
Total number of Pinterest users 73,500,000
Number of daily visitors 1,360,000
Percent of Pinterest visitors that are mobile only 35 %
Number of Pinterest business accounts 575,000
Monthly Pinterest pageviews 2,500,000,000
Percent of American online adult women that use Pinterest
44 %
Percent of American online adult men that use Pinterest 28 %


The images or pins as they are known can be placed on thematic “boards” that can be customised by the user for any topic. Pinterest is all about selecting, organising, and looking for images.

Now, let’s look at some facts & figures about Instagram

Instagram Company Statistics

Total number of Instagram users 500,235,000

Total number of photos shared on Instagram 34,700,000,000

Average number of photos uploaded each day to Instagram 52,000,000

Average number of likes per day 1,650,000,000
Percent of Instagram users located outside the US 60 %

Total videos uploaded to Instagram in the first 24 hours of the video addition 5,000,000


Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic.
Small independent hospitality properties can benefit from a Facebook presence. It’s a great opportunity to drive visitors to your website & increase bookings.

Welcome to another edition of hospitality property school.

Today we are going to talk about the benefits of Facebook for business.

Facebook Statistics

Total number of monthly active Facebook users 1,721,000,000

Total number of mobile Facebook users 1,104,000,000

Increase in Facebook users from 2014 to 2015 12 %

Total £ of minutes spent on Facebook each month 640,000,000

% of all Facebook users who log on on any given day 48 %

Average time spent on Facebook per visit 18 minutes

Total number of Facebook pages 74,200,000


12 More Benefits of a Facebook Business Presence

1. Increased Exposure to Potential Customers
It has over 1.19 Billion users.

2. You can share information about your business
You can publicise your properties name, address and contact details, talk about your history, describe your property and services or any other aspect of your business as well as upload pictures and videos from your business.

This can be a powerful way to communicate with your current customers and potential customers.

3. Gather More Leads
You have the ability to gather leads in the form of email addresses. They can be added to your mailing lists and contact outside of Facebook.

4. Lower Your Marketing Expenses
Starting a Facebook business page can costs you $0.
Simply using photographs you take of your business will work -- and in some cases that are better than a creative image from a designer.

5. Reach a Targeted Audience
With Facebook ads, if you target correctly, you can reach your desired audience.

6. Use Facebook Insights
Using Facebook insights you can see:
• How many pages Likes you have
• The reach of my posts & page
• Engagement of the page
• Post-Performance... and more



Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit.

Today we are going to talk about how to create a successful blog and spend a couple minutes explaining a few things for you to get started and share with you some of the initial mistakes bloggers make.

You have to decide the reason you want to write a blog.

Take a moment to ask yourself these questions:
• Why is your property blog worthy?
• What story supports this property?
• Who would share your passion?
• Are your employees aligned with this passion?

After you have answered these, start brainstorming:

Who are your target guests?

Once you know who your ideal customer is, do a little research into their behaviour and then you can adapt your blog accordingly.

Some places you can start this type of research include:

• Q & A forums ie. Quora, & Yahoo! Answers
• Social media ie. Groups of social media sites
• Tools for getting content for your potential customers ie. BuzzSumo.com & Topsy.com
• Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs?

Your Competition

Compile a list of 5-10 of your closest or the same type of competitors with blogs, audit their content and see what is working.

Targeting Keywords

Create a list of 5-10 keyword groups you want to rank for and with them the associated long-tail keywords you can include in blog content.

If you are new to this go to google support for more info on keywords and keyword planning.

https://support.google.com/adwords/an...
Google's algorithm is constantly changing and is becoming more and more natural.
For your hospitality property to be competitive, social media and an online presence are imperative.

Welcome to another edition of hospitality property school.


I’m your host Gerry MacPherson and today we are going to talk about why social media is important to your business.


The last few months I have spent many hours on my computer visiting many websites of Independent Hotels and Bed & Breakfasts. The purpose was to see what sites were working and which were not.


During this research, I was surprised with something I noticed.


How many hospitality properties do not have a social media presence and I don’t just mean on their website but no Twitter, Facebook or YouTube accounts at all.


I was also surprised to see how many hospitality properties do not have a way to collect email addresses on their websites or were mobile phone friendly.


I have asked a couple of hospitality property owners about this and was given a number of reasons such as,
In this video, we look at four different leadership frameworks and styles, each of which can be applied to various situations.

Watch the video to find out more.
How do I use social media to generate hotel business?

Which social media platforms are the best for my hotel business?

In our last podcast I put out a call to find out what you would be interested in hearing more about.

I had mentioned that, Keystone HDC has produced 34 hospitality property podcasts with information, tips, and hopefully lots of food for thought for you but these were themes based on problems we had seen in different hospitality properties.

The call out in the last podcast was to give you a chance to ask specifics questions and something that came out loud and clear is that more time should be spend on marketing; specifically, social media.

In episode #8 I talked a little about social media and gave statistics on couple of different platforms. I had also mentioned in the past how we as customers in our everyday lives, rely more and more on our computers and smartphones to gather information.

I firmly believe that a hospitality property having a social media presence should not be something to consider down the road but is a must in your current marketing plan.
So I know some of you might be thinking “I have no idea where to start.”

I thought we would take some time to look at the current major platforms available.

Facebook
Facebook is the most common among all the social media marketing tools and through Facebook Advertising you can be very specific on who you target with your marketing.
But don’t think that throwing money Facebook Advertising is all you have to do. This is a platform where you have to build trust. People aren't going to automatically trust you when all they see is advertising and promotions coming from you. You need to build that trust by doing things like sharing valuable content, news about your property, and information about what is going on in your region. By developing a rapport, people will begin to see you as an expert in your field, on your region and in the hospitality industry and then will be more interested in spending money with you.

Twitter
Twitter is quick, frequent and tends to have an intelligent audience ready to make quick decisions. With over 645 million registered users, twitter is a sea of information waiting to be read, followed, and re-tweeted which is great for grabbing people's attention quickly, driving more people to your web page.
While it's a great way to share quick thoughts and generate traffic to your website and offers, building relationships with followers is nearly impossible to do. With Twitter people will follow you because they like what you have to say.

LinkedIn
LinkedIn is definitely different from the rest of the social media outlets out there when it comes to business. Instead of just connecting with individuals themselves such as clients or customers, you can connect with other business as a whole. This can be very beneficial if you wish to target business clientele.

There is not much in the way of conversation on LinkedIn as on other social media marketing sites, but you do have the ability to join groups or communities where you can ask questions and engage in conversations.

Those are the 3 platforms we will look at today, next week we will check out YouTube, Pinterest, instagram and Google +.

"The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions." - @daniellesacks

Here at Keystone HDC we would like to know more about your hospitality Property and how we could be of further assistance. Take a quick 2 minutes to fill out this short survey and rate the importance of different aspects of running a property.

Everyone who takes the survey will get immediate access to the Keystone HDC Free Hospitality Property 'Cheat Sheet'.


Design your website to tell your story & if guests feel like they are part of that story, they will help build your brand into a big name.


Design your website to tell your story & if guests feel like they are part of that story, they will help build your brand into a big name.
Welcome to another edition of hospitality property school.

I’m your host Gerry MacPherson and today we are going to talk about creating an effective website

In this age of the Internet and social media, having a website is essential to developing your properties brand. It's fine to present your business in the flesh and traditional media, but if you don't at least have a website, you'll be seen as old-fashioned and unapproachable.

The look of your website will influence guests on the type of property you are. If your website looks dull and boring, potential guests will think your property is dull and boring; if your website is vibrant and fun, guests will think your property is vibrant and fun.

Let’s start with your domain name.

Your domain name should be your website name. Now, this might seem obvious to some of you, but you would be surprised at how many hospitality properties I have seen that has a domain name that is not the same or does not reflect the name of their property.

When marketing your property, the first thing you want is people to think of your properties name and almost 100% of the time when searching your property online people will use that name.

What are better long or short domain names?

Domain names should never be longer than 67 characters and I would include spaces in that length.

Choosing your web host

When choosing a web host you have many options. Companies such as hostgator.com or godaddy.com are popular and full service but it is worth the time to ask and shop around for the host that will best serve your needs.

There is free web host out there but most have advertising that could take away from your site's design or contain hidden text on its pages without your knowledge. This could lead to your website being penalised by the search engines through no fault of your own. I would stay clear of free sites.

Once you have settled your domain name and web host, the next step is to design the website itself.


Your options include:

If your hands on or have an employee that is comfortable with program coding you can use a responsive web design program to build a site such as Adobe’s Dreamweaver or a free version called Kompzer.

Use WordPress. It is an open source website publishing platform with a wide variety of both free and fee themes that will meet almost everyone’s design wish.


Another option is to hire a professional website designer.

The first thing you should do is put your thoughts on paper, look at what other successful sites look like.

Use the KISS formula- Keep It Simply Simple.


While you are sketching ask yourself these questions.
There are four key components you should consider when you want to improve your visual branding for social media success.

Welcome to another edition of hospitality property school.

I’m your host Gerry MacPherson and in our last session talked about choosing your visual branding. Today, we are going to continue our discussion about choosing your visual branding.

In the last session, I had mentioned that there are four key components you should consider when you want to improve your visual branding for social media success.

The first two were,

• consistent colours
• fonts

In today’s session, I’ll talk about the next two components you need to consider. They are

• imagery
• layouts


Imagery

When using images make sure you stick to a consistent theme and by that, I mean the same type of look. You don’t want some images blurry for effect and then others with a red tinge. Some companies might use fuzzy edges all are images or a sun filter to give their pictures a summery feel. I’m not going to say one is better than the other, but whatever you choose, stay with it. Even if you’re using your own photos, stay consistent with your theme.

I do highly encourage you to use images of your property as often as possible, but I understand that it might not be possible every time you post. If you’re going to mention attractions or things to see in your region, use those images.

If you’re going to be customising or working on your own images, the program we use is Adobe’s Photoshop. This course is perfect if you want to turn your images into a professional photographer quality.


Social media layouts
The world of marketing is increasingly visual, & with sites like Pinterest and Instagram growing fast, choosing your visual branding is imperative.

Welcome to another edition of hospitality property school.

I’m your instructor Gerry MacPherson and today we are going to talk about choosing your hospitality properties visual branding.

The new world of marketing is increasingly visual, so it is no surprise that social network sites like Pinterest and Instagram are growing fast.

So, how can you, as a hospitality property owner influence an increasingly visual social atmosphere?

By applying a strong visual branding strategy for your property on social media.

Visual branding on social media refers to what your content looks like; images of your property, your profile picture, and your cover photo. Excellent visuals on social media platforms are important because the human brain is wired to read and understand images better and faster than words and visual content increases social interaction.

According to a Socialbakers study, images on Facebook constitute 93% of the most engaging posts compared with status updates and links?

So what do we have to do?

There are four key components to help improve your visual branding social media success. In this video, we will look at the first two.

• consistent colours
• fonts

I’ll talk about these components and you’ll see some examples.

Consistent colours

Take a look at any well-known company brand and you’ll see them use the same colours in all their marketing; in their logo, text and images. It is OK for you to use the same techniques.

When deciding on your visual branding, take 2 to 4 colours and use them for all your social media and marketing. By using the same colours over and over again, customers will become familiar with your properties brand.

Colour plays a huge role in influencing what we do and purchase because we are visual creatures so the colours you pick should reflect your properties brand.

Once you pick your colours, you should know their colour code or “hex code”.

If you are not sure what it is, visit http://html-color-codes.info/, find your colour on the “HTML colour picker” and your hex code will show the hash mark symbol.

By knowing your hex codes and using them in all your marketing and social media, you will be able to use the same colours over and over again.

Pick fonts that match your properties personality
Why you should create a LinkedIn page, attract followers, post your hospitality properties updates including what makes your business unique to drive bookings.

Welcome to another edition of hospitality property school.

Today we are going to talk about LinkedIn and your business.

Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they do not need to be on.

So why should you as a hospitality property owner/manager consider using LinkedIn as a social media platform. If you want to attract other businesses. For example

• Business travellers
• Meeting room rentals
• Company parties
• Suppliers
• Looking for quality employees
Just to name a few

Check out these stats…

LinkedIn Company Profile
Total number of LinkedIn users 313,000,000
Number of monthly unique visitors to LinkedIn 187,000,000
Number of people who received an interview 122,070,000
Number of people who have been hired 35,522,000
Number of new LinkedIn members per second 2
Percent of LinkedIn users that use the free version 90.9 %
Percent of users that have a complete profile 50.5 %
Percent of users who check LinkedIn daily 39 %


What are some of the other benefits of a LinkedIn Company Page?
Here are 7

1) A LinkedIn company page provides your business with the opportunity to tell your hospitality properties story, engage with followers, share career opportunities, and scale your word of mouth marketing. It is also an equally effective tool for generating new business leads and nurturing referral relationships.

2) Creating quality, shareable content that benefits your readers your viewers become engaged advocates of your company and expand your global reach and influence.
To be successful, a hospitality property owner needs a blogging strategy that allows time to create high-quality content that shows them as an expert & leader.

Today we are going to talk about how to create a successful blog.

Let me give you 16 more reasons why you should blog.

1. You learn new things, about yourself and your region

When you’re blogging you are sharing what you know and see, and want the world to know and see.

You might have the most amazing things to offer your guests but unless you tell them about it, they might never find out. It’s like having a priceless artefact in a dark room unless you say something – no one will know.


2. Blogging helps you focus

It helps you grow your thinking muscles and you will learn to reflect more deeply.


3. It helps you write better

It will be challenging, especially in the beginning but making time to write consistently helps you become a better writer. I this age of blast emails and texting, good writing seems to become a lost art so many of your readers will appreciate the effort.


4. It helps you break out of your shell

Blogging will help you build confidence. You learn to recognise and build your strength, and also admit and improve on your weaknesses.


5. It challenges you??

The hospitality industry can be very challenging but sometimes you can get lost in the day to day operation and lose focus.

Blogging can be a release that will allow you to step back, refocus and let you see your day to day issues more clearly.


6. It is an inexpensive way to market

Anyone can start a blog for free and even self-host which is affordable for almost anyone.


7. It helps you build a client base

People are attracted towards things and places they get value from. When you start a blog and start creating value and building an audience, that audience could soon become paying guests.


8. It disciplines you

Blogging helps you cultivate discipline. I have to admit that making time to sit down and write can be a pain, but once I sit at my desk and shut out all distractions, I get into a zone and the time and words fly.

I’m thankful for it because it’s made me more organised.
In our last podcast I talked a little bit about social media platforms, specifically, Facebook, Twitter and LinkedIn. This week I will continue with four more major social media platforms.

Follow link to get started with YouTube

http://keystonehospitalitydevelopment...



Here at Keystone HDC we would like to know more about your hospitality Property and how we could be of further assistance. Take a quick 2 minutes to fill out this short survey and rate the importance of different aspects of running a property.

Everyone who takes the survey will get immediate access to the Keystone HDC Free Hospitality Property 'Cheat Sheet'.


http://app.getresponse.com/survey.htm...


Music for this podcasts is can be found at danosong.com.
If you have any interesting stories about social media and would like to share or have any questions or feedback you can leave them in the comments section of the show notes.


A pdf of each episode can be found in the show notes:

http://keystonehospitalitydevelopment...

Let’s continue to work together to put heads in your beds.

Until next time, have a fun day.

Keystone HDC
keystonehospitalitydevelopment.com
Understand the range of benefits YouTube can bring business is why you need this video platform to promote your Hospitality Property.

Welcome to another edition of hospitality property school.

Today we are going to talk about Marketing on YouTube

As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your properties name in front of as many people as possible, without going broke.

Using YouTube for your business can be an economical way to grow if used frequently as part of your marketing strategy.

Some of the benefits include:

Take advantage of the YouTube masses

YouTube has now reached 4 billion video views per day. If you use YouTube for your business, you can target and reach your audience, by creating videos and advertising on other videos that complement your property.

YouTube is the 2nd largest search engine in the world and the 3rd most visited website worldwide, behind only Google and Facebook.

Video-streaming platforms like YouTube have become so vital to marketing, as long as you educate, entertain and provide solutions to your potential guest’s problems, you’re guaranteed to find a group of people who will become your fans and customers.

Using YouTube Will Help You Get Found On Google

Other ways to benefit from YouTube
1. Share your videos

Get other website owners to embed your videos on their websites by cross-promoting with them.

Every time someone embeds your video on their website, Google gives more credibility to your websites.

2. Create a YouTube channel for your brand

When you create a channel for your videos, you are telling YouTube that you are the official representation of your brand on YouTube.

This makes it easier to find you when someone is searching your brand or related terms.


3. Share your videos on other platforms
And encourage others to share. Social media metrics are a factor taken into consideration by Google when ranking pages. If they are high-quality videos, others will share, and this will tell Google that you are producing content that is valuable to your target audience.


4. Give your audience options
Include text, video illustrations and activate closed caption (once you learn how to do this, make sure you check the text to make sure it is accurate). This will increase the overall engagement.
Twitter is a powerful tool that can greatly benefit your hospitality properties brand by reaching out to your followers & providing enormous public relations.

Welcome to another edition of hospitality property school.

Today we are going to talk about how Market Successfully on Twitter.

So with many social media options available why should you consider Twitter as a marketing option?

The key to being successful on Twitter is sharing the right information, whether it’s your links or other content.

If you are considering Twitter as a part of your marketing strategy, here are a few interesting facts.

Twitter Company Statistics

Total number of registered Twitter users 695,750,000
Total number of active Twitter users 342,000,000
Number of new Twitter users signing up every day 135,000
Number of unique Twitter site visitors every month 195 million
Average number of tweets per day 58 million
Number of Twitter search engine queries every day 2.1 billion
Percent of Twitter users who use their phone to tweet 43 %
Percent of tweets that come from third-party applicants 60%
Number of active Twitter users every month 115 million
Percent of Twitters who don’t tweet but watch 40%
Number of days it takes for 1 billion tweets 5 days
Number of tweets that happen every second 9,100

What are some of the other reasons you should consider using Twitter as a marketing tool?

• Communication
Twitter is an easy way to keep your followers up to date with current information about your hospitality property. It also lets followers communicate with you.

• Generating Leads
Tweeting about special offers or events can encourage your followers to find out more, potentially leading to bookings.

• Showing your brand's personality
Twitter is a chance to liven up your properties image.

• Researching trends
Searching or following tweets can give you an idea of trends and topics that Twitter users are interested in.

• Seeking feedback
Many hospitality properties use Twitter, to invite online feedback, reviews or comments.

• Providing customer service
For Twitter-savvy customers, asking questions and getting services via Twitter is very convenient.


Some things to think about when tweeting



Your goal must be to develop the best working system of the model and when it’s complete your system must work like clockwork.

Welcome to another edition of hospitality property school.


I’m your host Gerry MacPherson and today we are going to talk about what you should include in your operation manual.


The material could vary a little bit from property to property but the frame or structure I’m going to share with you is universal.


It should include the following:

 Company History, Vision & Organization
 Products & Services
 Policies
 Position Statements
 Systems (how it’s done)


“Statistically 9 out of every 10 businesses fail within the first five years.

75% or more of franchises succeed. “


This is why you should not look at your property, as an independent business but as a franchise.


A major component of every successful franchise is their operations manual.


If you’re a small independent hotel, Inn, Bed & Breakfast, or resort the chances of you succeeding increase dramatically if you take the time to develop an operations manual.


As I mentioned in the last video, your Operations Manual should be treated it like a living, breathing entity and can be amended accordingly as trial and error findings are made. When designing this Manual, you must always have in the back your mind,


“Can I open a second location with his Manual model and not have any problems?”

or

“Can I open 10 locations that this Manual model and not have any problems?”

or

“Can I open 1000 locations that are the Manual model and not have any problems?”


Your goal must be to develop the best working system of the model and when it’s complete your system must work like clockwork.


So, what should go in your Operations Manual model?


Continue reading to find out more...
What are the different responsibilities required for your business to run effectively? Think big picture, Think Corporation.


Welcome to another edition of hospitality property school.


I’m your host Gerry MacPherson and today we are going to talk about setting up your properties organisational structure.


So, you had made a conscious decision in the past to operate a Hotel, Inn, a Bed & Breakfast or resort.


The idea of being your own boss was really appealing.


Spending days chatting with your guests, sharing stories, being known far and wide as the friendly innkeeper.


It was a delightful and romantic vision.



To be fair, occasionally you do have days like that but more often than not you find yourself in your office; taking care of the accounting; replacing staff; trying to put a marketing plan in place. Trying to keep your rooms filled.


Your time for chit-chatting with guests is becoming less and less. You’re feeling tired but the idea of taking a day off is not always possible.


You feel like you have to be on site or things will fall apart. The romantic vision you had when you began now feels like an unrealistic notion.


Does any of this sound familiar?


If you can relate to any of this, then it is time for you to step back and re-evaluate your properties organisational structure.


So, how do you do this?



Continue reading to find out more...

http://keystonehospitalitydevelopment...




If you have topic ideas that are important to you and would like us to cover, feel free to reach out to use on
A Mission Statement outlines the company's business, its goals and its method to reach those goals. A Vision Statement explains the desired future position of the business.


Welcome to another edition of hospitality property school.

I’m your host Gerry MacPherson and today we are going to talk about Mission Statements.

Over the years, I have asked many Independent Hotel, Inn, Bed & Breakfasts and resort owners if they had a mission statement, why they wanted to be in the hospitality property industry and I’ve heard a range of answers.


 I love people

 The service industry is wonderful

 It’s a great way to make money and on and on and on.


Do you think these answers good are enough to inspire employees and guests to take action?


I feel, with these answers, it would be hard to inspire anyone to get excited and take action. To promote your property or book a room.


So how do you answer this question?


What is the real reason you wanted to be in the hospitality property industry?
So you want to learn or improve your English. But where should you start? When you learn a new language, there is so much material to cover: vocabulary, grammar, syntax, slang, pronunciation... With so many topics to study, you may not know where to focus your attention. In this video, I will give you some tips to organize your schedule and decide what you should work on. Whether you are a beginner, intermediate, or advanced speaker, you can always find something to improve on, and I will give you the tools you need to devise a good plan. Hint: it's more simple than you think!

This Blockchain video will help you understand what led to the creation of Blockchain, what Blockchain is, how a Bitcoin transaction works, how Blockchain plays an integral role in it with feartures like hash encryption, proof of work and mining and how Blockchain technology is used in real life scenarios. Now, let’s dive into this video and understand the basics of Blockchain and How Blockchain works
Music in this video
Learn more
Listen ad-free with YouTube Premium
Song
Hummell Gets The Rockets
Artist
Nick Glennie-Smith, Harry Gregson-Williams, Hans Zimmer
Licensed to YouTube by
UMG (on behalf of Hollywood Records); UMPI, BMI - Broadcast Music Inc., LatinAutor - UMPG, UNIAO BRASILEIRA DE EDITORAS DE MUSICA - UBEM, Walt Disney Music Company (Publishing), AMRA, LatinAutorPerf, and 15 music rights societies
A unique opportunity to get a taste of how Christmas was celebrated in Malta some 80 years ago, through original documents that are not usually accessible to the public, photographs and footage, as well as information about a 1942 Christmas dinner.
An art lecture by Frederica Agius that will examine the logistics for this high profile commission which stemmed from Grand Master Alof de Wignacourt himself shortly after Caravaggio’s dramatic escape from the island.
Masterclass delivered by Stephanie Sammut, Curator at the National Museum of Natural History.
People with disabilities live, work, travel, and participate in all aspects of society—but not without challenges. A frequent barrier to access and inclusion is transportation, particularly long-distance travel.

AIR has created online training for the travel and hospitality industries to improve your understanding of travelers with disabilities, improve services for customers with disabilities, reduce complaints, and build brand loyalty.
The Stadthaushotel in Hamburg is a prime example that people with disabilities can do a demanding job. The concept is working - beds are fully booked.

Welcome to Stadthaushotel in Hamburg, where the customer is king and the staff is truly special. Many of the employees in Europe's first 'integration hotel' have mental or physical disabilities. Claudia Peterson has Down syndrome and a qualified position. Without her work, the hotel would cease to run. In fact, the hotel was founded by parents of disabled children, who wanted to give their kids the possibility to live independently.
This week Insight looks at whether more people with disabilities should be working – and what’s standing in the way. So what are the hurdles? Practicalities? Attitudes of employers? Or the attitudes of the job seekers themselves?
In this video, Richard teaches you his 7 project management interview questions with answers to help you improve on interview technique, STAR interview method, IT Project Manager Interview Questions and also passing the PM Interview.
Are you new to project management and looking for a beginner’s guide? Then this is the video for you! I’ll talk you through what it means to be a project manager and I’ll be covering topics such as

• What is a project?
• How to define a project
• Planning a project
• Controlling a project
• Common problems

I’ve included real life examples taken from my own career as a project professional throughout the video so you can see how the theory is applied.

Hopefully you find the beginner’s guide to project management video useful. If you have any tips or comments of your own, please let us know in the comments below!
I grew up with many etiquette rules in my family, and I definitely think these rules helped shape me into a better version of myself.

So today I’m going to share some of these with you, from posture, Chinese table manners, chopstick etiquette, tea serving etiquette to respecting elders.

Maybe not all of them will apply to your family, but it might be useful if you ever visit a Chinese household.
What are the best methods to eat a Chinese meal? Dan gives you Chinese dining etiquette advice here as you watch until the end.
Welcome to watch Hanbridge Mandarin business Chinese course: Business Etiquette in China Part 1.
As you start or expand your business in China, it is important to have a basic understanding of Chinese business etiquette. I have five very important rules to help you relax, avoid embarrassment, and focus on building success. Today I will introduce the first three rules!

Rule No.1: Unlike Western business relationships, Chinese business relationships become social relationship.
Rule No.2: When attending meetings, don’t be late and know who the boss is.
Rule No.3: Follow the leader when dining in China.

So, did you remember the 3 rules about Chinese business etiquette? Next time, I will tell you the rules about drinking when doing business with Chinese people!
tsunagu Japan focuses on providing information on tourism, shopping, and Japanese culture to international visitors in English and Chinese (Traditional). Please visit our website.
Learn a few Indian customs with these tips to avoid any unintentional rudeness.

Step 1: Use titles
Use the titles of your Indian counterparts, or address them as "Mr.," "Mrs.," or "Miss." Exchange business cards at the beginning of a meeting, which is standard Indian business etiquette.

Tip
The western habit of whistling to get someone's attention is considered impolite in India. Winking may also be interpreted as offensive, and even sexual.

Step 2: Conduct with respect
Conduct yourself with respect that reassures Indian businesspeople that your intentions are trustworthy and sincere. This includes reining in the western tendency to be aggressive, which, in India, can be taken for disrespect.

Step 3: Give gifts attention
Decline expensive gifts if you can. When you can't, accept the gift with both hands. Set aside a wrapped gift until the giver leaves, which is considered proper etiquette.

Tip
Avoid motioning to someone with a palm up or by wagging one finger, which is an insult. Standing with your hands on your hips is also considered an aggressive posture.

Step 4: Be sensitive to culture
Accept all food and drink during business meetings, even if you elect only to nibble at it.

Step 5: Know what they eat
Remember that Hindus don't eat beef, and Muslims don't eat pork. Many Indians are entirely vegetarian. Be sensitive to a predominant cultural and religious inclination toward vegetarianism and a general abstention from alcohol or cigarettes. Indians prefer business lunches to business dinners, by and large.

Step 6: Go along to get along
Go along with a general disregard for punctuality. Relax and be flexible with them and business will go swimmingly.

Did You Know?
The Indian Gross Domestic Product grew at 6.7 percent in 2008 to 2009, one of the fastest growing economies in the world.
* This cultural awareness training course is a free, edited and abridged version. It's ideal for anyone who works with Arabs whether in the region or virtually. The free version does not contain the section on business culture (chapter 5) which can be accessed by upgrading via the URL above.

* If you would like to use any part of this course for training or in a professional capacity please contact Commisceo Global via the link above.
Amy Riolo's presentation on Arab food history and etiquette. It is conducted at the cafeteria on Montgomery College's Rockville Campus. Montgomery College serves nearly 60,000 students a year, through both credit and noncredit programs, in more than 100 areas of study.
00:00​ Introduction

00:23​ Table manners are actually something your parents taught you but are actually far more important as an adult. First of all, your table manners speak volumes about your refinement and it's often interpreted as a sign of character. It's not at all about being snobby or showing off but much rather show respect, your host and your dining partners will greatly appreciate your manners.

It's very important to keep in mind, proper table manners aways help you and never hurt you. The good thing is they can be learned and its never too late to do so.

So what are table manners?

02:31​ I suggest you turn your cell phone ringer off when you enter someone else's home and put your phone in your pocket when you're with the guests. Don't leave your phone on the table because you are much more likely to pick it up and look at it which is impolite In the presence of other people.

02:46​ If the table is all set, you don't just walk in and sit down. Wait to be seated or wait for the queue of the host, or if they sit, you can sit as well.

02:56​ Ideally, want to sit up straight but comfortably, don't slouch, or cross your arms, or sit as you would on your couch while watching a football game.

03:07​ Don't expect to sit next to your partner and follow the lead of the hosts. Traditionally, couples were always mixed up to sit with different people.

03:23​ If there's a napkin on the plate or next to a plate, put it on your lap right away. If the host or hostess wants to say grace, accept the gesture for what it is, and move along.

03:39​ Two, let's take a look at the place setting. In the Western world, an informal place will always have at least a plate, a knife, and a fork. If dessert will be served, you'll find either a little fork or a spoon on the top side of the plate. If soup is served or anything else that requires a spoon, you will also have a spoon. On the top right of the plate, you'll likely find a water glass which is always filled and a wine glass which is empty, to begin with. Sometimes you also find beer glasses; if you prefer that, if that's what's served with a meal. If you see little plate with an extra knife on a top left to your plate, that's for bread and butter. When you're done with the course, you place the fork and a knife at a four to five o'clock angle that means you're done.

05:26​ Three, now it's time to serve the food. Most informal dinners are family-style meaning there are bowls or platters where food is served from. For formal dinners, courses are usually plated but we talk about the intricacies of that in our formal dining etiquette video here.

With bowls and anything at the table, the cardinal rule is, don't reach over anybody else and don't touch them. To start, pass the bowl around the table from the left to the right when you get the bowl you hold it and you serve yourself then you pass it on to your neighbor on the right. Always use the serving utensils and never your silverware that's on your place setting. Of course, if the host or hostess has a different idea, go with what they do.

06:57​ Four, finally it's time to eat. You should only start eating when everyone else has been served and a host or hostess starts to take their fork and take the lead. It is very impolite and sometimes even rude to just dig into your plate of food while the others are still empty-handed.

16:46​ Outfit Rundown
Christian Merieau, managing director and partner of MMAC design associates reveals the region's design trends and the world hotels that inspire his creativity.
Hidden away on a side street in the up and coming neighborhood of the 9th Arrondissement in Paris, France, stands the intimate Hotel De Nell.
With the hotel staff committed to making every moment personalized to your taste, the concierge will draw a relaxing bath in anticipation of your arrival. They take note of your interests and customize the perfect site-seeing trip just for you, which gives this hotel the essence of a home away from home.
The best hotels offer guests unique local experiences, says jury members for the AHEAD Asia hospitality awards, in this movie produced by Dezeen.

Now in their second year, the AHEAD Asia 2018 awards were presented in a ceremony at the Andaz hotel in Singapore earlier this month, celebrating the best in hospitality design from across the continent.

In this movie, which Dezeen filmed in Singapore for AHEAD, the judges claim that design was just one of the things they were looking out for when assessing the submitted entries.

"More and more of what we do is not about the things that go in the space," says Wimberly Interiors director Christine McGinnis in the film.

"It's really about how it makes people feel and part of that is the notion of the local context. People are looking to take something away from their stay or their experience. They want to learn something."
Hotel design involves the planning, drafting, design and development of hotels. The concept of hotel design is rooted in traditions of hospitality to travellers dating back to ancient times, and the development of many diverse types of hotels has occurred in many cultures. For example, the advent of rail travel in the early 1900s led to the planning, design and development of hotels near railroad stations that catered to rail travelers. Hotels around Grand Central Terminal in New York City are an example of this phenomenon. Hotel interior design and styles are very diverse, with numerous variations existent.

Numerous types of hotel designs exist in the world. Examples of hotel designs include guest palaces across Asia, English country inns, hotel-casino resorts, designer and art hotels, hotel-spa resorts, boutique hotels, "no-frills" hotels that offer very basic amenities at budget rates, basic rooming houses, monasteries offering refuge and spare bedrooms rented out in ordinary homes. Another type is capsule hotels, which are offered in Japan as an option for those who just need the basic necessities during their stay. Historically, the development of lodging areas and facilities was sometimes driven by their physical locations, such as at river crossings, at major trading posts or in locations lending themselves to defense, such as forts or castles. Property location continues to be a key consideration in hotel design in contemporary times. Many hotels throughout the United States cater to either tourists or residents. Visitors of the hotel have the options ranging from renting a room for one night or renting a suite for a month. Though residential hotels aren't as popular today as they were in the past, they still provide a significant amount of America's homes.

Contemporary hotel design can be sophisticated, involving specialist architects and designers, environmental and structural engineers, interior designers and skilled contractors and suppliers, particularly for large, intricate projects. Hotel design can involve the refurbishment of an existing building already used for lodging, the conversion of a building previously used for another purpose or the construction of new buildings. USA based Newport Design Group is considered among the Top Design Firms specializing in branded hotels for many of the top franchises. Other firms include HOK, Gensler and WATG.

Hotel design involves planning regarding the estimated client needs for the facility along with the designers' vision. Hotel buildings may have several various functions, including restaurants, outdoor facilities and swimming pools, fitness centers and spas. Contemporary hotel design involves effectively integrating these various aspects of hotel operations within a location to minimize interference with one another. For example, hotel design includes considerations to avoid guests being inundated with excessive noise and the movement of people. Hotels are usually designed from the inside-out to ensure the practical functionality and relationship of its parts.

Hotel designers bring to their work their own cultural mores and need to understand the culture in which the hotel will operate if working outside their native environment. Due to travel becoming international in scope, links with local traditions in many hotel designs have been weakened, and ‘International’ has become a style in its own right. Some hotels base their operations with a theme of vernacular local traditional styles, while others have modernist stylistic designs.

Hotel design ranges from basic variables, such as the appropriate height for bed head light switches to the more specialized, such as the right layout for a kitchen or the sightlines from reception areas to enable control and protection of entry to rooms. The pace of change in hotel design has, as in most areas of modern life, increased with the development of innovative technology.

Despite cultural variations, hotels commonly function to provide a welcome environment that supports the comfort of its guests for work, rest and relaxation.
Welcome to China Explore!

China, a nation in the remote East, has been attracting the world to her 5,000-year history and civilization.

Are you interested in Chinese culture?
Do you want to have a trip in China?
Do you have a plan to study or work in China?
Have you ever have a curiosity about China?

A Glimpse of Chinese Culture can help you!

A Glimpse of Chinese Culture is our course, which aims to help people command a general knowledge of Chinese culture and acquaint them with the English expressions of Chinese culture. The course presents Chinese culture with the illustration of melodious music and vivid pictures so as to make the profound culture learning relaxing and pleasing.